7 social media behaviours stopping you from getting consistent clients right now.

When it comes to getting clients from social media, watch out for these 7 sabotaging behaviors that I see all the time:

1. No strategy - you post, pray, and hope for the best.
2. You gloss over the foundational work because you've already done it once (things change - we change).
3. You get distracted by what others are doing rather than staying in your lane.
4. You don't give it enough time.
5. You let vanity metrics derail you from persisting with action.
6. You quit when you don't see instant results (even though you know your customer journey is at least 6 months from the time they follow you).
7. Even though you talk about your " you-shaped " actions, you're scared to go all in and get sucked in by what the "gurus" say.

What's the best way to navigate this?

By doing the foundational work!?

Tap into your purpose, get clear and unapologetically confident?about the transformation you provide to your clients, and have?the courage to show up intuitively (but strategically!)

That's when you'll feel comfy showing up with authenticity and authority and attract your perfect clients along the way.

Not sure where to start when it comes to creating a strategy?

Don't worry I've got you.

8 steps to creating a you-shaped social media strategy (quickstart guide)

Why you need one (soz, it's not a nice-to-have)

Would you get into a car without knowing where you're going?

Would you start baking a cake without knowing what you wanted it to look and taste like? (OK maybe this is more likely to happen unintentionally).

My point is, it's hard to plan the steps you need to take when you don't know where you're going,

You need a strategy (or a plan, or roadmap, or whatever you want to call it) to help you stay on the right track and get to your final destination.

Here's a quick guide to building your social media strategy if you're winging it right now.

1. Your goal

• What's the purpose of being on social media in the first place?
• Is it for brand awareness?
• to get more website visits? more leads?

2. Your brand

• Who are you?
• What do you want to be known for?
• What are your values?
• How can you portray this on your socials?

3. Sweetspot clients

• Who do you want to work with?
• How can you make a positive difference to their lives?
• Are they willing to invest in what you offer?

4. Your profile

Is your profile optimised so these people can find you and compelling enough to follow you?

5. Content journey

Take your followers on a journey that builds know, like and trust so they feel comfortable enough to invest in you.

6. Look at the data

Check your analytics to see what's working and what can be tweaked so you're doing more of what works and none of what doesn't.

7. Build your audience

Build an audience of the right people by sharing compelling content and engaging with the right people.

8. Keep it authentic

Check in with yourself regularly. Just because everyone else is doing something a certain way it doesn't mean you have to. That's what makes this YOU-SHAPED.

Go through these steps and trust the process.

By that I mean put in the work, show up consistently and give it time.

Your clients will come.

If you'd like some help with implementing this, then take a look at my signature programme, Silent Storm.

If you're reading this before Monday 31st July 2023 then you're still in time to join us at the beta investment rate too!

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New here? Hey ???? I'm Anita, I help introverts in business build social media strategies with content that feels comfy and gets clients without changing who you are. If you like what you see, let's connect.