7 Simple Reasons to Invest in an eCommerce Development Team
Over 60% of businesses increased their digital marketing budgets in the past year.
Did yours?
And are you satisfied with the return on this investment? ??
Digital marketing and e-commerce development are not “set it and forget it” processes.
Focus on your expertise — and collaborate with experts — to maximize your profitability.
What are the 7 reasons that you should invest in a team of e-commerce development experts?
In this article, we’ll reveal:
- How to boost your revenue by 570%.
- How to retain 89% of your customers.
- How to discover the value of partnerships in e-commerce.
Why Should Your Brand Collaborate with eCommerce Experts?
Building, designing, and managing an e-commerce store requires knowledge and experience. It can be difficult to know where to start, what technology is needed, how to ensure a great customer experience (CX), and how to maintain the site once it's up and running.
The solution is to partner with an experienced team of e-commerce development professionals who understand your brand, your niche, and your goals. Here are 7 reasons you must collaborate with e-commerce experts to maximize your profitability:
- Boost your revenue by nearly 600% with a custom brand experience.
- Custom e-commerce solutions can require 100s of hours to build, refine, & implement.
- 80% of your customers are more likely to convert from a personalized experience.
- Retain nearly 90% of your customers with an omnichannel e-commerce presence.
- Your e-commerce store requires constant maintenance and expert support.
- Constant support requires regular testing with minimal impact on operational continuity.
- Your growth may plateau without a professional e-commerce platform migration.
1. Design a bespoke customer experience for your brand.
An improved CX is essential for a successful e-commerce store. In fact, your brand can boost revenue by up to nearly 600% by improving your customer experience.
With the right team of developers, you can build a shopping experience that maximizes your conversion rates.
2. Integrate with third-party services to enhance your user experience.
Custom e-commerce solutions can require hundreds of hours of work — from experts. There's an abundance of complex coding involved in creating a user-friendly interface that engages and converts customers.
Don't waste valuable time trying to do it all yourself. Hire a development team that specializes in creating custom e-commerce solutions instead.
3. Implement the features that your customers demand.
80% of consumers are more likely to convert from personalized experiences. In fact, nearly half of all consumers have made impulsive purchases after a custom experience.
With the help of an experienced development team, you can create custom features and functions tailored to the unique needs of your specific customers.
4. Build an omnichannel experience for your customers.
Omnichannel marketing provides your shoppers with consistent, streamlined experiences across multiple channels — and empowers you to retain nearly 90% of your customers.
An experienced eCommerce development team knows how to use data and technology to create a seamless omnichannel shopping experience that keeps customers coming back for more.
5. Test the performance of your e-commerce infrastructure.
Your e-commerce store requires constant maintenance and support. Even the most successful online stores need regular updates and bug fixes to keep them running smoothly.
An experienced development team ensures that your store is always up-to-date, so that you can remain focused on growing your business.
6. Delegate upkeep and support to professionals.
However, constant support requires regular testing. As you add new features or make changes to your storefront, it's essential to test them regularly to ensure they're performing as intended.
An experienced e-commerce development team troubleshoots potential issues quickly and efficiently — without impacting your operational continuity.
7. Accelerate growth by migrating to a more suitable e-commerce platform.
As your business grows, you may need to upgrade your e-commerce platform to keep up with the demand. However, this process can be time-consuming, resource-intensive, and vulnerable to human error from inexperienced operators.
Development experts ensure that the transition is seamless and that all of your data is transferred properly. This minimizes the potential for disruption to sales or customer experience.
Discover the Value of Partnerships on the Optimum7 Blog
Your clients rely on you for your expert knowledge…
…so you should know when to delegate to experts as well.
Learn how to grow your agency through partnerships on the Optimum7 blog.
And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.
Scott Cercy is a Content Strategist at Optimum7. He writes compelling copy that enables e-commerce brands to form deeper relationships with their target audience. Connect with Scott on LinkedIn and Twitter.