7 Simple and Effective Ways to Improve Your Website’s Google Ranking in 2022

Did you know that search engines account for 39% of total global web traffic, with Google receiving over 63,000 searches per second on any given day?

However, 75% of users never scroll past the first page of search results.

That’s where SEO (short for Search Engine Optimization) comes in.

SEO is the process of earning traffic from search engines?organically,?— meaning you aren’t paying for ads or sponsored content placement.

While there are many, many definitions on the web describing the process of Search Engine Optimisation (SEO), I really like the clarity of this one — particularly the last sentence.

When someone searches for a word or phrase related to a business, good SEO ensures that the business’s website shows up prominently in the organic (non-ad) search results, that their result is informative and enticing enough to prompt searchers to click, and that the visitor has a positive experience with the website. In other words, good SEO helps a website get found, get chosen, and convert new business. —?Duda

So, first things first.

Open a new browser window and perform a Google search for your website. Keep track of your position on the search engine results page (SERP). Set this as a benchmark so you can return to it in a month after optimizing your site to see if your position has shifted. The goal is for your site to rank as high as possible for target keywords or phrases relevant to your website, so that it appears at the top of the SERPs organically.

Now let’s dive deeper into the elements that will help your website move further up those rankings so you can get found, chosen, and convert to new business with the following SEO tips.

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