7 Signs That You Need A New Business Website
Ajay Kumar
Director at MVM Infotech, Bangkok | e-Business Consultant | Web, App, eCommerce & Travel Tech Expert | SEO & Digital Marketing | 200+ Clients Served
Does your web site seem like it had been built in the Land Before Time? Do customers complain a few difficult user experiences, outdated content, or to several 404 errors? Have your online leads just about dried up? Looks like it’s time for a replacement business web site.
Whether you’re an owner, sales rep, or merchant, your company web site ought to be your strongest digital tool for promoting product and services, driving sales or conversions, and telling your story. An ungainly web site tells the story of a business that doesn’t pay attention to the main points — or worse, it doesn’t facilitate folks to perceive something concerning you in the slightest degree.
We’ve been doing web design and development here in Bangkok, Thailand for almost a decade, and we’ve detected countless factors that prompted shoppers to contact us a few company web site redesigns. Website designer Bangkok focus on your objectives and business goals.
Here are our biggest indicators that your site’s time has come.
Web design for failing selling and SEO
Your web site isn’t quick enough
Google has acknowledged that speed could be a ranking issue for searches on all devices, with a 2018 Speed Update that placed more weight on speed for mobile searches.
Whether your audience is on a desktop or smartphone, they aren’t planning to wait thirty seconds for your content to load. They’ll bounce back to the search results and choose a unique option, and that’s dangerous for business.
You can investigate your Google Analytics page timings data, or test your web site with tools like Google’s own Page Speed Insights. If a couple of pages are performing poorly, these may be fixed with speed optimizations like the following tips from Moz. If most of your web site is affected by slow load times, it would be time to address the larger image.
Your web site isn’t mobile-friendly
As mentioned above, Google favors sites that deliver a speedy experience for mobile visitors — who structure around fifty-seven of organic searchers within us and similar numbers in different countries as well as Canada, Japan, and the UK.
Google’s algorithmic program pairs mobile-friendly sites with proximity to the searcher (among its several ranking factors) once displaying local results, like “where” and “when” searches that generally relate to shopping, food, or entertainment.
If you check your web site on a mobile device and the content falls apart, or becomes broken, attempting to suit onto a mobile screen — that’s poor user experience, and Google will notice. You’ll also investigate your Google Analytics data for deeper views of mobile visits.
Design of your web site is commonly required to address poor mobile expertise. Learn more about mobile web design in our post comparing mobile and responsive practices.
Your web site isn’t getting organic traffic
Traffic = opportunities for conversions.
Visitors to your web site create new probabilities to engage, showcase your capabilities, and share your story. If nobody is visiting your web site, they can’t create those clicks to purchase, sign on for newsletters, or find out about your company to create a choice.
What you need to know is that if you’ve seen a gentle visit organic search traffic, easy content updates may not do the trick. There might be multiple underlying technical SEO and style issues that can be resolved with a new business web site. Our Best Digital Marketing Agency makes your website on a daily basis ranks incredibly on Google, Yahoo and Bing to serve many of our users.
Web design for floundering business development
Your web site is ancient
Old net designs area unit fun to look at — seriously, check out these old sites that are still kicking! — However solely in a nostalgic, “kids nowadays don’t understand what dial-up was like” reasonably method. For many companies, a noncurrent web site is a massive negative.
Here are six major reasons a previous web site can hurt your business:
A weak impression of your company’s personality and talent
Outdated security hurts SEO
Lack of contemporary content also hurts SEO
High chance of mobile incompatibility
Reduced accessibility and usefulness = terrible UX
It looks such as you don’t care (or you might not still be around)
If your web site doesn’t deliver the same level of client experience that somebody would get speaking with you in person or over the phone, it’s definitely time for a new business web site.
Your web site doesn’t represent your offerings
You might have gone through a rebrand (or two) since your web site was designed. it would be missing new product, services, and team members because the web development and design were handled by a person or agency you now not work with, and you've got no plan how to update it.
Remember, your web site ought to be a tool that your sales team, marketing department, and anyone else concerned within the company will use to explain who you're and what you are doing to prospective clients. It would even be the only place people will learn about you, or purchase your product.
If it doesn’t showcase your current capabilities, or if it contains outdated content that poorly represents your whole, you most likely already understand you would like a new web site.
Your web site has a terrible user experience
User experience, or UX design, is essential to the success of moving a new visitor through your web site quickly and effortlessly, giving them what they have to solve their problem.
UX design covers everything from your site’s navigation and design to however and wherever content is delivered during the visitor’s journey. With global internet usage rising every year, audiences have a powerful understanding of what websites ought to be able to do — and high expectations for usability.
If it’s a matter of cleaning up your navigation blunders and you have the capability to fix it, do it! If your web site has multiple major UX issues with structure and content, a redesign is definitely needed. The new website designed by Website Development Company in Bangkok saw a 100% increase in page views and a 100% increase in leads.
Your web site doesn’t convert
Sales. Leads. Email subscribers. Whole ambassadors. These are all things we hope to earn through our websites. And these are all things our websites ought to be able to deliver.
A referral business web site has to immediately communicate your capabilities and showcase your trust and believability content (case studies, testimonials, partnerships or clients). Through this convincing content, it ought to drive leads — contact type submissions, email or phone call clicks, downloads, and requests for demos.
An inbound selling web site is engaged toward business growth and awareness, attracting traffic and building relationships. It ought to be generating email sign-ups, social media engagement, downloads, and content engagement.
If your web site isn’t hitting those goals, you would possibly be able to address it through changes to the designed copy to emphasize conversion content. However, it might be something bigger, like a combination of weak UX poor SEO, and technical problems with the site development itself.
Have you realized that your web site is prepared for a rebuild? Then visit us today to redesign your website.