7 sexy excerpts from successful cybersecurity content marketing writing
David Geer
Cybersecurity Writer | Expert Content Creation for Industry Leaders | “You Want a Voice With Decision-Makers, and I Speak Cyber.” ? ?
By David Geer #contentwriting #contentmarketing #contentmanagement
I have 23 years of experience in cybersecurity content marketing writing. These excerpts can help you succeed in your writing endeavors.
I will show you what I wrote and tell you why I wrote it.
1.????Write using imagery and characterization.
I used imagery, characterizing cybercriminals as snakes, creating a lasting image of the severity of insidious supply chain attacks, and offering a prominent recent example. The text is accurate, memorable, predictive, and current for as long as it takes until the last victims of the infamous hack reveal themselves.
“Cybercriminals have slithered into enterprise applications like yours via third-party attacks (also supply chain or value chain attacks) to ravage them and excise their precious data. The infamous hack against the SolarWinds Orion Platform is one example. Companies affected by the compromise are still being counted as more victims come forward.”
—published by ProcessUnity
2.????Make a helpful comparison.
I made a comparison we all understand with an emotional context. The comparison is consistent from start to finish and relies on accurate, evergreen data.
“Let’s compare storage to the human heart. The heart is modest in size but pumps life-giving blood throughout the body. So, storage houses critical high-risk data that feeds your applications and devices. Just as shooters aim for the heart, so hackers target data where it lives, in your storage systems.”
—published by Continuity
?????3. Make an emotional appeal.
I appealed to the reader emotionally, focusing on a common sentiment about data security. I used concision, prioritizing the essential concerns and poising decision-makers to receive the solution to their pain points.
“You’d no more send your data out into the world without policies, access controls, and encryption than send a child out into the cold without a coat.”
—published by FASOO
?????4. Start from a point of agreement and offer guidance.
I started with a fact the audience can confirm. I followed with a confidence builder, guidance, and a script for them to follow through.
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“Risks change. You’re proactive, so tell the board that. Reassure them by saying: We keep our finger on the pulse of cyber risks. We know when something in the threat-landscape changes. We are ready to change with it. Cybersecurity is a living, evolving process that we steer to limit bad risks so the business can take advantage of good risks.”
—published by SAI Global
?????5. Use keywords naturally.
I used and defined the primary keyword in the article in the first sentence without forcing it.?I used terms the audience knows, which contained the word pieces that form the portmanteau word.
“Formjacking happens when cybercriminals hijack your web forms.”
—published by PerimeterX, now part of Human
????6. Understand your audience.
The audience knows that IoT is the Internet of Things and what that means. I characterized attacks on IoT and the effects of those attacks on the business, confirming that the unchecked onslaught is cyberattacks. A definition of IoT would have been confusing and pointless in the context and perhaps even lead the audience to believe they are not the intended readers of the content.
“The unchecked onslaught on IoT tarnishes brands, which have already suffered reputational damage from cyberattacks.”
—published by FORTUNE Magazine
?????7. Write sexy text.
Here’s an example of enticing imagery that makes the point about the particular mode of cyberattacks sticky in decision makers’ minds.
“Criminal hackers are stripping away the files that clothe malicious software and injecting code, commands and instructions for native Windows tools straight into your computer’s RAM to launch attacks undetected.”
—published by Iron Mountain, regarding fileless malware
Mapping your cybersecurity content marketing writing
I hope you enjoyed reading this informative piece as much as I enjoyed writing it for you. Now use these security content samples to refine your content marketing writing.
You get high-caliber content marketing writing in the cybersecurity niche. You want a voice with decision-makers, and I speak cyber ?. Serving B2B clients since 2000. Learn more in my “ABOUT” section in my profile here on LinkedIn.
B2B Content Writer | Software, AI, IoT, Sustainability & Climate Change | Storytelling from a Software Engineer
2 年Great examples David Geer
Information System Security Officer (ISSO) with SSCP, Security+, CSM
2 年Well done - good ideas for writers, thank you!