7 - Semantics, Pickers, and Plagiarism
Tai Freligh
Senior Copywriter ?????? Storyteller ??? Wordslinger For Hire ?? Delivering Fast & Efficient Copy ?? TikTok Micro-Influencer (@TaiFreligh: Gen X / 80s Nostalgia) ??
Welcome to the September edition of the newsletter.
It's pumpkin spice latte season and I am here for it! I love how cool it gets in Southern California this time of year and while we don't really get the vibrant colors of say, New England, it's still a beautiful time of year. It also lends itself to musing about things...and one of those is this newsletter.
I was slowly growing it and adding to it the past few months, but I realized LinkedIn isn't the audience for podcasts and books and television shows, so I made the decision to break this newsletter in half and just keep the social media and marketing stuff over here and devote my Substack newsletter entirely to entertainment. I have a link at the end of this newsletter if you want to head over there and subscribe! It is also a monthly newsletter, so not cluttering your inbox up too much.
So, having said that, this month's edition is packed with good stuff, from search updates on LinkedIn to post ideas on Instagram for B2Bs and some bits of news on the artificial intelligence (AI) front.
Let's get to it!
P.S. LinkedIn changed the header size and I haven't gotten around to updating it here yet. Maybe next month?
~Tai
LINKEDIN MARKETING
9 Different LinkedIn Post Types to Keep Your Audience Engaged
From Oktopost:
As B2B social media managers, we all live on LinkedIn, right? Since it’s the hub of B2B marketing, we’re constantly striving to make our brand stand out, grow our audience, and build a strong presence. But occasionally, we all wonder how we can vary our LinkedIn post types to keep our audience engaged.
We’ve collected a list of 9 organic LinkedIn post types you can create to keep your posting game fresh and exciting, leaving your audience returning for more.
Introducing Semantic Capability in LinkedIn's Content Search Engine
From LinkedIn:
LinkedIn operates the world’s largest professional networking platform, and provides members the ability to create and consume professional content through various channels like our Feed, Notifications and Search. Over the last few years, we have seen an increase in the use of Search for consumption of content. This has been accompanied by an increase in the complexity of search queries, in terms of their length, the usage of natural language (e.g. “how to ask for a raise?”), as well as included concepts (e.g. “dropout in AI”).
Taking a look at our own capabilities, we observed that we had some room for improving our content search results for complex queries. At times, we were either returning no posts since we did not have any posts that contained all of the keywords in a query, or we were returning posts that contained all of the keywords in the query but did not correctly answer the question due to our lack of conceptual understanding of the query.
However, our analysis showed that we often did have posts in our search index that could provide a correct answer, even if they didn’t contain all of the keywords in the query. This motivated us to introduce semantic matching capability in our content search engine. In this blogpost, we describe the design of this new content search engine.
SOCIAL MEDIA
7 Facebook Giveaway Pickers for Your Next Contest
From Neal Schaffer:
While other social networks are trendier or featured more in the blogosphere, Facebook remains the largest social network and thus should be part of the social media strategy for any business. However, in a pay-to-play environment, how do you generate engagement and get your content noticed by your fans? The Facebook giveaway is a tried and tested formula that can immediately boost your engagement. And with a Facebook giveaway picker, it is easier than ever to run and manage these contents.
领英推荐
Five Effective Instagram Post Ideas for B2B Businesses
From Webbiquity:
When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network, but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.
If you’re unsure about how to use Instagram for your B2B businesses, here are several post-type ideas to get you going.
ARTIFICIAL INTELLIGENCE (AI)
15 Accurate AI Plagiarism Checkers to Ensure Original Writing
From Neal Shaffer:
An AI plagiarism checker is an integral application for any business. With content being the currency of digital marketing, it is important to be able to rest assured that every piece you publish on your website or anywhere is uniquely yours.?
These tools check your text against various web sources and other directories for plagiarism. They can figure out if you copied sentences or sections from other sources and what kind of alterations you’ve made.?
Instagram's AI Studio Announced
From Pretty Little Marketer:
Instagram announced their new AI studio last month. You can access it here.?
That's all, folks!
Interested in entertainment news and the world of Gen-X? Head over to my Substack and read the latest newsletter (and subscribe while you're there!). It's solely focused on entertainment while my LinkedIn newsletter here will be solely focused on social media and marketing moving forward.
I am a Copywriter and Marketing Consultant for Tai Freligh Consulting, a marketing agency based in Huntington Beach, California. TFC provides consulting services for copywriting, marketing, branding, and social media.
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