7 Scroll-Stopping YouTube Shorts Ideas for Brands (with Examples)
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What’s the Hype with YouTube Shorts?
YouTube = the OG of long-form video. But YouTube Shorts? That’s the new wave. With 70 billion views a day (yup, you read that right), Shorts are quickly becoming a go-to tool for brands that want to grab eyeballs and go viral.
So, if you’re still sleeping on Shorts, wake up. The platform is doubling its views in under two years, and with YouTube being the second-largest search engine (shoutout to Google), this is your chance to get discovered on autopilot.
7 Viral YouTube Shorts Ideas (with Examples)
1. Answer FAQs from Your Audience
People love quick, clear answers. Use Shorts to break down FAQs about your brand, product, or industry.
?? Example: Shopify nailed this by answering “What’s a print-on-demand business?” in under 60 seconds. They used fast cuts, clear text overlays, and upbeat music to keep viewers hooked.
?? Pro tip: Put the question in your video title & description to boost searchability!
2. Highlight Customer Wins & Glow-Ups
People trust people. Showcase real customers using your product and thriving.
?? Example: Pattern Beauty featured a customer before-and-after hair transformation, sharing her experience at an Ulta Beauty salon. Authenticity = engagement gold.
?? Pro tip: Encourage user-generated content (UGC) and turn it into a testimonial reel.
3. Day-in-the-Life & Behind-the-Scenes (BTS)
BTS content makes your brand feel real and relatable. Show off the hustle, the culture, the vibes.
?? Example: The Nitro Bar, a coffee shop, casually showed how they make a black raspberry matcha, with chill music and simple text overlays. Instant aesthetic + cravings. ??
?? Pro tip: No need for fancy edits—raw and real works best here.
4. Tease Upcoming Drops & Sales
Hype up your next launch with sneak peeks, quick reveals, or fun challenges.
?? Example: Oner Active’s “Describe Black Friday in One Word” video was casual, fun, and so much better than another “HURRY! SALE!” ad.
?? Pro tip: Create FOMO by adding a countdown or secret code word in the comments.