7 Rules To LinkedIn Networking For Business

A lot of people still get confused when we talk about?LinkedIn networking for business. Just today, I saw a comment from someone who follows me on?Instagram ?that they haven’t used LinkedIn for over 6 years.

My jaw dropped immediately.

OMG. 6 years?

How many business deals she could have made?

A lot.

Part of having the perfect LinkedIn networking strategy is to…….use the platform! ??

I like to see everybody succeeding so when I see someone that is not doing something they suppose to be doing, I go nuts ??

The same applies to my LinkedIn students. I am always telling them to keep active in the platform if they want to get more clients.

To succeed on LinkedIn, you will need a LinkedIn networking strategy?that works.

Being active is part of it but if you are there every day and have no clue what you’re doing, that’s not a good sign and you may not see the results you want.

I prepared 7 rules for you to remember when networking on LinkedIn so you can elevate your business and generate leads.

Rules to LinkedIn Networking For Business

1. Set your business goals

It’s important when setting goals to be very specific and have a timeline to achieve them. Imagine you’re going from Rio de Janeiro to Sao Paulo, but don’t have a map or a GPS.

Without a map, it will take much longer for you to reach your destination.

Chances are…you will get lost, and you will probably not know when you have arrived, agree?

I want you to take your business goals and apply them to LinkedIn.

For example:?Generate 5k per month selling life coaching services by July 30th, 2021, using LinkedIn.

If you use the?SMART ?goals technique you will see that I have a goal that is:

Specific (S):?5k per month selling coaching services

Measurable (M):?5k per month at the end of the month

Achievable (A):?Yes, it is

Realistic (R):?Yes

Timely (T):?By July 30th, 2021

Now, that you have structured your goals, you’ll need to break them down into smaller tasks so that you can see the bigger picture of what you need to do and accomplish by the end of each day.

For example:?After calculating, you’ve discovered you will need to contact 50 people per day from Monday to Friday to generate 5k a month.

Where are you going to contact them?

LinkedIn, of course.

Head over to LinkedIn and start?connecting with your leads.

I go deeper into breaking down your LinkedIn goals and creating a plan inside my latest workbook,?The 1-Page LinkedIn Plan , it’s free, make sure to download it.

2. Be active

Social media is like a language you don’t use. If you don’t use it, you lose it. But I like to think that LinkedIn is WAY more than just a social media platform.

It’s where all CEOs, Directors, Entrepreneurs, Experts, and Investors are, so if you plan to sell any kind of services or products to them, you need to be visible and being visible means being active.

Networking on?LinkedIn is like a snowball of goodness, the more you use it, the more leads, profile views, and the more clients you will get.

3. Network with the right type of people

If you’re not sure how to identify your ideal client on LinkedIn, this can be an issue. Just the other day someone told me their clients are not on LinkedIn BUT I know for sure they are because I have tons of people in my network that fit their customer avatar.

Your job is to create very detailed information about them and find that extra one that is relevant to LinkedIn.?

LinkedIn is not like Instagram or Facebook, you CAN easily find the right target with the?advanced search, ?but you need to know what to search and how to search, otherwise yes…you won’t find them.

This is also something I teach inside my LinkedIn Boot Camp. If you would like to know more about it,?message us here.

You can add to the LinkedIn People Search Tool their industry, company, and even their job title. So when you create your customer avatar for LinkedIn, remember to add those as well.

4. Respect other people’s inbox

I have received a ton of messages on LinkedIn with people I have never seen before, going straight to the point of hard-core selling.

This does not work for?social selling, especially on LinkedIn.

You need to warm your connections and ask them relevant questions that are interesting to them and NOT to you.

Like the book of?Gary V ?says Jab, Jab, Jab, Right Hook. First, you give, then you ask.

Did you know that 40% of LinkedIn users (600M) are active daily on LinkedIn?

And can you imagine the amount of sales messages they are receiving every single day?

What makes you believe they will read yours?

Just think about this for a second.

Ok, let’s continue ??

5. Make introductions

Who doesn’t love a great introduction?

Now, if that is a potential client, that’s even better ??

When you introduce people, you become the go-to person whenever they look for high-quality people.

Even hiring companies come to me to ask me if I know someone in China to recommend them to.

So trust me when I say, people will have you at the top of their minds and this is great when you’re building your?personal brand .

Just make sure you are recommending qualified people and amazing folks so you don’t burn your bridges.?

I am very careful with whom I recommend, I don’t recommend anyone.?

6. Have a well-designed service package

When networking on LinkedIn for business, it can take some time to build trust and relationships. Looking professional will help you stand out and create that “wow” factor your client is looking for, so instead of sending just a message with prices (if a client asks), send them a well-designed file showcasing your biography and services.

It will save you time, help you to better select your leads (by adding the price to it) and differentiate yourself from the rest of the professionals who are just quoting it with a random message.

7. Take it offline or to a Zoom call

If you can arrange to have a coffee outside the office, that’s ideal, but if you can’t, make a Zoom call where you can see each other and chat more about your background and life.

Don’t try to sell on the first call, remember here you are just networking.

You can follow up later and use a?LinkedIn funnel?to further sell your services.

The whole point is to be active, find great people that could be potential customers, build relationships, and reach your target revenue at the end of the month.

Did you download my 1-Page LinkedIn Plan workbook??Click here .

Now it’s your turn. Do you use any of these strategies? Comment below!