7 Rules For B2B Lead Generation Success

I was recently speaking to a prospect on a phone consultation and I was trying to get to the bottom of what their problem was. When I’m on calls like this, honestly this is my favorite part. I’m trying to see what they might not be seeing which could be hindering their success.

This company was a Business to Business (B2B) service company who was desperate to make sales. So far, this tracks right?

So I wanted to dive deeper.

“How many leads are you generating and fielding in a month?”

Silence.

“How much does the average client net you once they come on?”

Uhh… more silence.

The person was beginning to get a little defensive at this point – and I wanted to make them feel more at ease. The truth is, that I have been on hundreds (or more) of calls with business owners, marketers, sales managers, and everyone in between, and this call was not unlike its predecessors.

The issue was that they were missing some of the basic rules of B2B marketing. In this article, I dive into seven essential rules (commandments, if you will) of B2B marketing. Keep reading >>> bit.ly/3A1K5vZ