7 Reasons You'll Want to Produce YouTube Shorts

You think you're taking maximum advantage of your YouTube skills? So did I, because I've been posting business communication training videos since 2007--more than 500 of them, including my weekly video/podcast interview "Biz Communication Show." Seemed that was enough.

However, nine months ago two professional speaking colleagues--Terry Brock and Steve Siebold--recommended that I start producing YouTube SHORTS. Fortunately, I followed their advice, producing three or four weekly, with 112 posted so far.

Consider These 7 Benefits of YouTube SHORTS

One: Audiences Welcome Brevity

Note how the "sound bite" has changed on TV. Before the 1960s, a spotlighted feature might last minutes. Now the average interview or speech clip averages nine seconds. We want our information quickly, succinctly.

An ideal YouTube SHORT runs 60 seconds maximum.

Two: You Can Distribute SHORTS Across Several Social Media Platforms

While some very popular platforms would consider my thirty-minute interview programs unwieldly, they welcome short form videos, and in fact some accept only those.

Three: Producing SHORTS Challenges You to Generate Multiple Fresh Ideas

Committing to a schedule of 3-4 SHORTS per week prompts you to explore new topic territory.

Four: Fine Opportunity for Repurposing

Even while you're exploring fresh ideas, you don't have to think of something new every time. Repurposing works very well. In planning your week, browse videos and articles or books you've published previously. You'll locate relevant material easily. Those who see once-published ideas reappearing will welcome the "refresher," rather than considering you redundant.

Five: Your SHORTS Need Not Include Fancy Accessories

Providing information your viewers need--and packing that into a minute or less--doesn't require the visual and audio variety required for lengthier videos. For mine, I just talk. No music, captions or photos. No fancy graphics. Just a vital, useful message packaged into a few words.

My bookcase serves as background for my video podcast. For SHORTS, a blank wall becomes stage enough.

Six: Viewers Focus On You--Only You

As a podcast host, you want your guests front and center. You're the catalyst for the conversation. As Larry King told Greta van Susteren, "You're not the star of your show, your guests are."

While maintaining those interactive productions, your additional SHORTS give viewers opportunities to know you solo--your communication skills, along with how your concise message will help them elevate their skills and motivation.

Seven: So Easy to Produce

When you wanted to launch your interview show, you contacted coaches and trainers to guide you through the intricate technical steps required. By contrast, you can start producing SHORTS the same day you decide to.

Instead of sharing how-to tips here, I recommend that you enter this in the YouTube search bar:

"produce YouTube SHORTS."

I did that today and observed several brief videos that will walk you through the process. Have your smartphone handy, watch the instructions and start recording!

A Bonus Recommendation

Stay on brand. Repeat without exception the theme that correlates with your professional identity and purpose. As the "Biz Communication Guy," that's my unwavering focus. Sure, I have ideas about NIL in college football, changes in professional golf and other areas that interest me and the public. Yet business communication remains both central and exclusive to my YouTube SHORTS.

Welcoming Your Feedback

I invite you to tell me about your experience with YouTube SHORTS, both now and as you develop your production expertise.

[email protected]

#youtube #youtubeshorts #videoproduction #brandconsistency

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Do you turn down promotions because you think you lack the communication skills for leading a department? Do you decline speaking opportunities because you experience excessive stage fright? Would you welcome the thrill of speaking to an audience confidently with only minimal notes?

Have you avoided sharing your message through video because you are camera shy? When you attend networking meetings, will your current listening skills prompt people to contact you again? Are you resisting becoming a podcast host or guest? Are you ready to meet with the media productively when your company’s crisis has gone public? Do your employees need customer service training?

Let’s have a conversation to determine how my services will elevate your communication skills dramatically.

I’m Dr. Bill Lampton—the “Biz Communication Guy”—sharing in this newsletter the communication skills and strategies I learned first as a college and community theater actor, then later a radio host, university faculty member, college and health care vice president, professional speaker, coach, consultant, author, and podcast host. You’ll find the opportunity to subscribe to my podcast when you visit my website, https://bizcommunicationguy.com