7 reasons why your website isn’t generating leads (and how to fix it!)
Hello, savvy business owner! ?? If you’re wondering why your beautifully designed website isn’t pulling in leads like you hoped, you’re not alone – in fact, 65% of businesses have said that generating leads is their biggest challenge.
Here at Littlebigbox, ?we’ve seen it all—from the prettiest websites that get zero traction to traffic-rich sites that fail to convert. Finding that sweet spot that brings it all together? Now THAT’S the challenge.
Luckily, it’s a challenge we relish. So, if you’re fed up with bashing your head against a brick wall while your website fills with tumbleweeds, read our latest blog on the 7 top reasons your website might not be generating leads.
1. You’re not optimised for SEO ??
Your website can be amazing, but if no one can find it, it’s as good as invisible! SEO (Search Engine Optimisation) helps you appear in search engines like Google, putting your site right in front of people actively looking for what you offer. But without it, you’re missing out on tons of traffic—and potential leads.
We cannot stress enough how important this is. Did you know that 68% of online experiences start with a search engine? Or that only 0.78% of Google searchers click results from the second page?
If you’re not ranking on the first page, it’s time to invest in keywords, optimise your content, and make sure your technical SEO (think loading speed and mobile-friendliness) is on point. There are heaps of brilliant and user-friendly WordPress plugins that can help you with this; we’re big fans of Yoast SEO, but this blog from Zapier outlines a few other ‘go-to’ plugins that you may want to explore.?
SEO is a topic we write extensively about, so why not save this article on the web design mistakes sabotaging your SEO efforts and this one on the changing landscape of SEO for later?
2. Your site is slow as a sloth ??
Ready for the heebie-jeebies? Even just a 1-second delay in page load can lead to a 7% drop in conversions. Scary, right?
People are impatient online, and if your site takes forever to load, they’ll bounce off to faster competitors. There are several pretty simple ways that you can improve your site speed, including compressing images, enabling browser caching and using a content delivery network. In addition, you may want to consider reducing the amount of custom fonts and styles on your site as these can really reduce your loading time, as well as limiting redirects and reducing server response time.
Slow loading doesn’t just turn users away—it also hurts your SEO (yes, Google considers load time in its ranking algorithm). So, if you want to capture leads, get that site up to speed!
3. Your site is missing clear calls to action (CTAs) ??
So, you’ve got a visitor. Now what? If your site doesn’t guide them toward a clear action—like signing up, booking a consultation, or making a purchase—they’ll likely just wander off.
But, short of having a copywriter at your beck and call (did we mention, we’ve got one of those to assist on your projects?), it can be tricky to know how to write a really compelling CTA.
Let’s break it down into the trifecta of brilliance.?
Get creative! CTAs are key to generating leads, so make sure they’re inviting and hard to miss.
4. Your content doesn’t speak to your audience ???
We’ve all heard the saying – content is king… but only if it’s relevant to your audience! If you’re using industry jargon or focusing too much on features instead of benefits, you may be turning potential leads away.
So, don’t underestimate the value of the content you’re adding to your website. Don’t have (or update) a blog? That needs to change! Companies that blog get 55% more visitors than those that don’t, and those that update their blog once or twice a month have 67% more sales opportunities than companies that don’t blog at all.
And while we’re at it, let’s stop with the generalised content. Personalised content can increase leads by as much as 20%—that means it’s time to start thinking about those customer journeys around (and beyond) your website.
When writing content, think about their problems and how you can solve them. Try creating blog posts, FAQs, case studies, and video content to speak directly to your audience’s needs. And don’t forget: add a CTA to each piece of content to guide them toward taking action.
5. Your design isn’t mobile-friendly ??
More than half of web traffic comes from mobile devices. Facts are facts: if your site doesn’t adapt to smaller screens, you’re likely losing a chunk of potential leads.
There’s an argument that mobile-first websites are the way to go in this day and age. After all, there are an estimated 10 billion mobile devices currently in use; it’s safe to say you need to cater to these people.
The statistics about mobile browsing and shopping are pretty staggering. One study found that 79% of mobile users made an online purchase in the previous six months, with another predicting that by the end of 2024, m-commerce sales are expected to hit a staggering $2.52 trillion. This would mark a 16.3% increase from the $2.16 trillion recorded in 2023.
The numbers don’t lie. With this many people doing the majority of their online shopping on mobile, it seems like a seriously missed opportunity not to build an experience that puts them first.?
Therefore, a responsive design isn’t just a nice-to-have—it’s essential. Plus, a mobile-friendly website not only improves user experience but also boosts your SEO ranking.
6. Your website lacks trust signals ???
Visitors need to trust your site before they consider reaching out or making a purchase. If your website lacks trust signals—like customer reviews, testimonials, and security badges—they’re more likely to leave than engage.
Some essential trust elements that you ought to consider:
Adding these elements shows visitors that you’re legit and trustworthy, making them more comfortable taking the next step.
7. Your website doesn’t have retargeting or analytics ??
Finally, it’s a biggie – retargeting and analytics. We often find business owners shying away from this, but understanding your audience’s behaviour is crucial for tweaking your site and turning visitors into leads. With retargeting and analytics, you can track who visits your site, where they drop off, and re-engage them with ads.
You don’t have to overcomplicate things. Start off with Google Analytics to track visitor behaviour, popular pages and conversion paths. Other free tools include:
When it comes to retargeting, Meta Pixel can help you run retargeting ads to the people who have visited your website. You can find out more about them here.
This is well worth doing, as retargeting ads can bring back 70% of visitors who might have left your site, giving you a second chance to convert them.
Can Littlebigbox help me get more leads?
If your website isn’t generating leads, don’t worry—you’re not alone. By identifying these issues and making strategic tweaks, you can turn your site into a lead-generating powerhouse. Which is where we come in.
Because we aren’t just (fun, vibrant, lead-converting) website designers. We’re also a team of SEO experts and copywriters, graphic designers and tech-geeks. We love nothing more than creating websites that deliver results.
So, reach out to us today, and let’s start getting your website the attention—and leads—it deserves!