7 Reasons Why Your Content Must Include Visuals
Suraj Kumar
Freelance SEO Content Writer | Tech & Financial Writer | B2C, B2B, D2C | Strategy Creation & Implementation | Social Media | Exploring the Field of EGovernance, Specific to India's Economic Growth
Marketing your website content is not your cup of tea, especially when the web is cluttered and competition is tough.?
Marketers now need to produce high-quality, engaging, easy-to-understand, and unique content to break up the clutter and grab the audience's attention.?
Adding more visuals is a great way to make your website content stand out. Visuals are cost-effective to create and easy to market. Moreover, you can easily integrate these with your blogs, articles, and landing page content to increase clicks, sales, and brand authority.?
However, if you are not convinced yet, look below to understand how visuals can help your website content drive more sales and views.
Top 7 Reasons Why Content Needs Images, Videos, & Visuals
1. People Love Infographics & Videos
Humans are visual beings, which is why they read 15% of website content. But if you integrate your blogs with stunning visuals, it can go up to 65%. Visuals are easy to digest and give viewers a clear message.
According to Cisco, there was 82% of the traffic of all users on the internet for videos. In today's era, it has been crucial for every marketer to prefer visual marketing.
There are many visual creating tools like Canva to create stunning blog banners to infographics and incorporate them into your articles and web page content.?
2. Visuals Increase Post Visibility
Google and other search engines are upgrading their algorithms to give a personalized experience to users. Search engines now follow more factors to decide the ranking of top-quality content.
On top of that, users are more aware of using search engines for their advantage based on search intent. Hence, a marketer should consider these factors and make content more versatile and helpful for the users.
So, it can display the message best and allow search crawlers to rank content in search results. Also, content with stunning visuals performs better in search snippets. As a result, web content generates high clicks and page views.?
3. Visuals Engage with Followers
High-quality web content with great visuals can boost up to 37% engagement. These visually rich contents are more likely to get viral, meaning people will like, comment, and even share the post with their friends on social media.
According to?Buffer, content with visuals is 40 times more likely to get shared on different social channels.?Buzzsumo?also says posts with images get 2.3 times more engagement on Facebook.?HubSpot's?report shows tweets with video get 10x more engagement than tweets without.
If you create personalized images, infographics, and videos. In that case, you can also get the advantage of getting high engagement and more website traffic.?
4. Visuals are Attention-Grabbing
It's another reason why your website content should include images, infographics, and videos. No matter how clear and crisp the content is, the audience wants more visuals. A normal person gets bored or confused after spending a few seconds on content.
That's why you need stunning visuals that provide a clear and easy-to-digest message to the audience. Don't trouble if you don't have a dedicated team to create stunning visuals, as you have some great online tools. These tools are efficient and help marketers create visuals using pre-made templates.
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Also, using these marketing tools is not only time-saving but also cost-effective. If you want to get the audience's attention and convey the brand's message. You must add visuals to website content and other posts you share online.
It will not only help the audience to understand your product better but also convey the message fast.?
5. Visuals are Super Shareable
You need more visibility and reach to get in front of more people. Unfortunately, the web is flooded with tons of content. And it's very tough to increase the visibility of your blogs and text-based content. However, you can solve this problem by encouraging people to share your content.
You need to add share-worthy images, infographics, and videos to the content. Moving, hilarious, fun, and thought-provoking are some common types of visual content that most marketers use to encourage their audience to share the content.
You do not need to put much effort into making your content viral because even if a few people share your content on social media, you can get enough reach and visibility.?
6. Visuals are Easy to Remember
Did you know visuals are easier to remember for a long time? When you create a visual and add to research-based and useful content. It's much more likely to resonate with an audience over time.
Visuals can potentially increase learning from content by?400%?and convey a message 60,000 times faster than text. Have you remembered the flash card and other games that helped you remember things faster?
Similarly, most people learn and retain much knowledge from visuals. You can create useful visuals that align with the brand's content and publish them online as a marketer. It's a great marketing strategy that results in great long-term results.?
7. Visuals are Easy to Repurpose
Repurposing content is a cost-effective and smart way to keep the content fresh. It does not require running through much editing and color correcting. Once you create stunning visuals for the audience, you can make several parts for different social channels.
For example, if you research a topic and publish blogs on your findings. Then later, you can turn that blog into a pie chart, infographics, animated videos, and even memes. You also have the option to use the content as a podcast script or topic. You can repurpose the content in a way the audience loves and digests easily.?
Wrapping up
Visuals have the potential to decide whether the audience sees your content or not. Make sure you offer compelling content with meaningful and attention-grabbing visuals.
While publishing a blog post on the website, you can add images, screenshots, infographics, and even videos.
It's an excellent way to help readers to get a clear and complete message from your blog post. Thus, we hope you have understood why your content should include?
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