7 Reasons Why: You Should Market Your Business During Covid-19

Today’s rapid downhill in stocks and commercial exchange is creating a serious threat to businesses, big and small. COVID-19 is estimated to cost the global economy a total of $2.7 trillion. Not only that, organic traffic and conversions are also lost. The challenges that businesses are facing, like social distancing, caused many to follow strict health & safety protocols by implementing measures to be flexible such as remote work.

Now that mostly, everyone is working from home, there are still some factors that make managers hesitant to begin full-force operation, especially in marketing. Some might be thinking about the risks of exploiting the situation and having to deal with the negative outcomes in the long run, but, actually, this is the best time to offer your services and products to the market.There is no harm in marketing your business during a pandemic, as long as standard processes are followed and you don’t get too greedy by capitalizing from the crisis.

Here are the 7 Reasons Why You Should Market During Covid-19

1. To adapt your services to the current situation. This pandemic probably won’t be the last one to happen (we are not hoping for more) but being able to adapt your marketing strategies such as offering free deliveries, discounts, weekly or monthly subscription- style deals and other incentives, would definitely give you a head start from competition. Another is by investing in your marketing because many competitors will take it slow on this for now. If you can adapt to this change, there’s a guarantee you’ll find ways to get through any circumstances along the way.
2. To find new leads and customers ahead of time. Your future clients that understand and know your product or services would definitely be reaching out to you after or even during the crisis. Generating new leads would ensure that there’s a pool of potential customers to work with once things have calmed down. That’s why it is important to establish a good rapport towards these prospect clients through clear and simple presentation of what you can offer. 
3. To stay relevant to your audience. People will be more likely to engage with services and products that would address their needs during this pandemic. Instead of going after the profit, you can produce content that targets how your audience can save money or how they can adapt to the decreased number of customers and purchases. Aside from that, always be updated with the trend and choose appropriately on what to incorporate into your marketing strategy. Like, sharing safety tips, working from home, and going online.
4. To ensure services will still be relevant at later phases. Being relevant during this critical time is as important as staying relevant even after it. If you invest too much or capitalize so much on the current situation, you might lose customers in the long run since they would remember your brand as the expensive one, rather than being the best one. Have a good balance with being relevant now and into the future. 
5. To identify the challenges to your business. The more you introduce your brand to your audience, the greater is the chance to find important aspects of the business that need improvement. As you navigate around making your product or service the best choice, you’ll get to know the weak points which must’ve been the challenge to your business since then. This way, you’ll be encouraged to find solutions that align with the current situation and maybe even something that could be permanent. 
6. To highlight how your brand can help. Remember that the value of your products or services will have more attention if it is helpful during this stressful time for those who can benefit from them. Communicate your benefits in a way that clarifies your brand’s potential unique value, e.g. Does it make the job easier even without face-to-face interaction? And if your product or service does not directly help people in quarantine, make sure you can still provide educational, entertainment or inspirational content for those who are stuck at home all day. The important key is to focus on helping people while marketing your brand.
7. To focus on your existing customers. The basics of marketing would tell you that prioritizing your current customers would maintain retention and improve quality of your services and products. How? For starters, customer loyalty lies on how you treat them, given their being a customer for N years. Giving them discounts, incentives, and offering additional services as such would give them an idea that your brand can empathize with their current situation. Aside from this being the much easier and less costly marketing technique, you can innovate and be creative with how you would reach out to your customers or clients.

Do you have any thoughts about marketing during this time? Do you agree with these reasons? If yes, we’re glad that you also think this way. Feel free to message us and we’d love to have a conversation with you. We, at eVirtual Assistants are always open for your feedback and especially if you need help with some tasks.