7 reasons why you need a translated Magento 2 website today rather than later!
Every language is a world. Without translation, we would inhabit parishes bordering on silence.” – George Steiner
The continuous growth of Internet has opened up global markets and made reaching an international audience easier than ever before. The international markets is an excellent platform for businesses who aspire to expand their client base and increase their sales and profits. However, the language barrier can pose a serious threat to businesses from gaining this competitive advantage.
According to a report published by the UN’s International Telecommunication Union in 2014, the internet is a global marketplace with over 3 million users and only 28% of them are English speakers.
That is why it is extremely important for you to translate your Magento 2 website to make the most of this opportunity. Here are a few more advantages of website translation:
1. Focus on Non-English Users
“Never impose your language on people you wish to reach.” – Abbie Hoffman
With the changing times, people all over the world have access to PCs an internet. As many as two-thirds of internet users are non-native English speakers, and this percentage share is growing rapidly.
2. Cost Effective Marketing Tool
A multilingual website has the ability to communicate to a whole new international audience in their own language and reflect an international outlook of your brand. It will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.
3. New Customers
A multilingual website drives accessibility to thousands of potential customers across the globe leading to build up a large customer base. For non-English speaking users seeking your product or service, you can automatically capture their attention as, they will feel more connected if the content is displayed in their language.
4. Sales
Less than one-fifth of all traffic on the internet comes from a single country. So, your website set-up in just one language may miss out 80% of all the global internet traffic and potential sales if you are failing to make websites multilingual. And with every language added to a website you may see a double increment in sales number.
5. Beat Competitors
Rapidly increasing online businesses have created intense competition globally. So, when you have a multilingual SocialEngine Website, you start getting advantage over your competitors as, it helps to attract visitors from different geographies. So gain an edge over your competitors and start expanding your business.
6. Improved User Experience
A well-localized website (not just a one-size-fits-all translated version) leads to improved user experience. With a multilingual website visitors can view your pages without facing any language obstacles, thus, leading to decrease in bounce rate, improved Click-through rate (CTR) and conversions hence, reflecting increment in Search Engine Results Page (SERP).
7. Building Trust Among Customers
Localisation generates trust. With a website tailored to customers needs it is easy to build up trust. Company website set up in their native language helps to drive users faster and build better connectivity.
Conclusion
Translating your website into other languages will expand your global customer base and will help you grow your business tremendously. MageCube Team has developed an extension, Language Translator / Multilingual Extension that will translate your complete Magento 2 website in a few clicks. It also allows you translate content like products, CMS Pages, Blocks, etc in bulk saving you a lot of time & effort.
So, if you are serious about website translation and want to gain a competitive advantage, you can check out our extension . Our Language Translator / Multilingual Extension for Magento 2 will help you in reaching a global market and maximising your opportunities.
Please feel free to write to us if you have any questions / comments. You can send a mail at [email protected].