7 Reasons To Why You Need A eCommerce Mobile App Today
Have you checked your mobile this morning to see what time it is or see what's going on social media? Today pretty much everyone owns a mobile and 86% of people are glued to their phones as they love to be up to date with social media and their friends.
The sky is the limit for eCommerce businesses, shopping has changed and everyone today is shopping online more than ever before. You probably asking yourself, do I need a mobile app? is this another trend that people are following?
The quick answer is, YES! you do need a mobile app. Just look at how social media connect with the audience and, you will very quickly realise that everything now is done through mobile apps, the world is changing and it's time to start sooner rather than later.
1 - Mobile Commerce Increasing
Every eCommerce business is looking to increase sales. Looking at your metrics, you will see that sales from mobile are sky rocking and it's taking over the eCommerce industry. It's important to know what devices customers are using to help them with their shopping experience when they next time visit your e-store.
When you look at worldwide eCommerce sales, 67% come from mobile devices and that is not a surprise, we are glued to our mobiles 24/7. When you look at the growth rate year by year, it shows that people love shopping on their mobiles because it's a lot more convenient for everyone to quickly open it up and boom, they are shopping with you again.
2 - Customers Love Easy Shopping Experience
A lot of websites take a long time to load and when comes to website vs web page loading time, you need to ask yourself, can we afford to lose customers to our competitors? Most of your sales are more than likely already coming from mobile devices, most marketers will be satisfied that your brand can reach smartphones and tablets but, this is just the top of the surface.
Mobile-friendly websites are necessary but with that said, 85% of consumers expect the mobile website version to look a lot better than the desktop version. They also expect a mobile site to load within 2 seconds or less otherwise, they look for different online stores after a bad experience.
The crazy part is that people would love to download an app and be able to do a super easy checkout. All these customers can use a native app, which makes their life easier, just look at what consumers said themself.
Convenience and speed are the top two but let's not forget overall how the shopping experience is better using a mobile app.
3 - Competiton Advantage
Having a website for your eCommerce at the beginning it's a starting point but not having an app leaves you in a danger zone. A lot consumers like to shop around using Google search or they are probably looking up on marketplaces for products.
Looking at marketplaces like Amazon, eBay, Etsy, Dilveroo, JustEat and the list can go on. Platforms like this can help you grow your eCommerce but most of the time, customers end up going to your competitors, I'm pretty sure you would love them to shop with you and not with someone else, right?
Consumers are getting overwhelmed with your site and competitor, it's hard at that point to decide where they should be shopping. It will be only a matter of time before customers stop buying from your mobile site, let's not fall behind and take advantage of the early stages.
4 - Higher Conversion Rates
Every eCommerce looking to increase conversion and everyone ends up in the same trap which is, how do we increase our conversion rates? Boosting these numbers can be challenging so to make your job easier, the is an easy solution.
Let's look at some numbers to get a better understanding of why a mobile native app is the best solution for eCommerce to increase conversion rates.
This shows how easy it can be to increase conversion rates and the bottom line is, that the higher the conversion rate the more sales you can drive through a mobile app.
5 - Marketing Approach
A lot of brands trying to be creative with their advertisements and spend quite a lot of money on running Ads through social media platforms. Smaller eCommerce businesses may not have as much budget as their competitors which puts them in a spot of how to market products effectively and cost-effective way.
To stand out from the crowd, you can utilise mobile app built-in features that can help you connect with consumers. The biggest challenge any eCommerce have is understanding customer behaviour and knowing how to get them to interact with the brand to have repeated business.
When customer shops on a mobile site and get distracted, they leave the online store and never come back because they simply forgot about it. If you knew what they were looking at or were interested in, you can just send them a notification on their phone and with one click, they're back shopping with you. The best part about it is, that you didn't need a massive marketing budget to spend and bring them back.
6 - Increasing Order Value
We already know that having a mobile native app for your eCommerce will improve user experience and increase conversion rates. Let me ask you this, how many of you would love to increase the average order value? the answer is, that you would 100% love it because it will grow your eCommerce business no matter how small or big it is.
Looking at how more products are viewed through mobile app sessions, this is a no-brainer. When someone is browsing around your store, it's easier for people to shop, this gives you more opportunity for consumers to see what you're offering. Mobile app have a higher average order value compared to desktop or mobile browser screens.
The best way to look at this is, by increasing your average order value by ￡/$/€10 and you have 1,000 transactions per month, this works out to be 10k a month and over the year you're looking at 120k revenue generated through a native mobile app.
7 - Personalised Shopping Experience
I'm pretty sure that you're receiving emails with offers to your inbox on daily bases multiple times and let's be honest, it feels like you are being spammed but also leaves a bad taste after this bad experience.
As much as you want to sell them everything, having personalised content is crucial because, at the end of the day, they're humans and would love to feel like you took interest in their shopping experience.
The most powerful way to bring someone back with a personalized outreach is using a push-up notification. Every time you receive a notification and say, "Hey Joe, your friend posted a photo on Instagram" you will click on that without a doubt, why? because you're curious to see what the post is. With a similar approach, you can drive repeated business without overthinking how to engage with customers.
Conclusion
Your eCommerce business needs a mobile native app that can help improve user experience and increase brand interaction. Numbers speak for them self and you could easily do a survey to find out yourself.
I don't know one eCommerce business owner that doesn't want to increase their metrics and let's start listening to our customers who would love to shop with you using a mobile app