7 reasons why you don’t use the right marketing strategy in your business

1300 words and 5 examples (from Amazon, Netflix, Starbucks, Apple, McDonald's) on the perfect marketing strategy for your local business.

When you are running a local business the last thing you want to focus on is the marketing.

You already have a million things to do like getting a new office, sourcing employees, organizing payroll process, getting products or services in the pipeline, paying taxes, paying rent and the list goes on and on…Forever!

Table of contents:

1. The ugly truth of more than 80% of local businesses

2. The main reasons behind the absence of the right marketing strategy

3. What is the marketing strategy of big companies?

a. Apple’s marketing strategy

b. McDonald’s marketing strategy

c. Amazon’s marketing strategy

d. Netflix’s marketing strategy

e. Starbuck’s marketing strategy

4. Marketing strategy without budget

5. Conclusion: The importance of the right marketing strategy

1. The ugly truth of more than 80% of local businesses

Marketing nowadays has become a necessity. I still remember the years before 2000 when everything could be sold to anyone at any price!

People were literally buying anything. Whether you were a tech startup, a restaurant, an estate agent, a travel agency, a hotel owner (no Airbnb back then), a gym place, a small coffee shop just around the corner you could have a profitable business.

Please, don’t assume that this was a time that all people were rich and liked to spend a lot. It was a time where the marketing channels were not so many (Social started with Facebook in 2004) and people were not exposed to lots of marketing messages. Marketing’s 4P were the king of all: Product, Price, Place, Promotion (yes know you should add more like People, Process, Physical evidence)

Local businesses in 2020 face significant survival issues. Marketing channels and touchpoints are countless, and consumers have a huge number of options before making the final decision and buy a product.

Facebook, Instagram, Twitter, LinkedIn, TV ads, Paid ads, Google Ads, Radio, Website, SEO, organic growth, Search engine marketing, blogs, email marketing, Quora, Reddit, YouTube, Skype, webinars, forums…The list never ends!

Read the full article here: https://www.thesachigroup.com/post/7-reasons-why-you-don-t-use-the-right-marketing-strategy-in-your-business