7 reasons why privacy-centered marketing shouldn’t be ignored!
It's fair to say many business owners have their own story to tell about trends they wish they'd adopted sooner. "I wish I'd started blogging in 2008". "I wish I'd taken SEO seriously back when I started."
Hindsight is a beautiful, frustrating thing. Still, there are times when you can spot a clear trend happening and get on board first.
Privacy-centered marketing is one of those trends. You won't have missed the?updates to?iOS14.5 and iOS15, famous for preventing apps from tracking your behavior. But did your business react to those changes?
If you run apps, you probably did. But maybe you thought it wasn't relevant.
Nevertheless, here is a perfect example of a trend that will change how everyone does business. A few proactive changes to your marketing now will help you avoid those "I wish" regrets later down the line.
Allow us to introduce the growing trend for privacy-centered marketing. Is it right for your business? Let's review seven of the most significant benefits.
1. Higher Conversion Rates
Don't tell me that this will increase your conversion!
It's tempting to think that skipping opt-in boxes will increase your marketing strategies' conversion rate. On paper, that's true.
Now, what happens further down the road when it comes to turning those email subscribers into customers? Those who didn't explicitly opt-in to start with are less likely to open your emails or click the buy button.
High conversion rates over your entire sales funnel mean having a solid?privacy policy in place from the start.
2. You'll?Boost Your Brand
Privacy is more than about trust. You also want to present your business brand as competent and reliable, with?cutting-edge technology and?modern processes.
If your privacy policy is outdated, confusing, or vague, you'll undermine that core competency - something customers will be looking for before choosing to work with you.
What's more, should you suffer a data breach, your customers will question whether they can?depend on your business for your core competencies.
3. A More Trustworthy Platform
Customers want to buy from transparent, honest businesses. A trusted company is more likely to offer value for money, high-quality services, and excellent customer service.
Be upfront and clear about your use of cookies and trackers and why you use them. Privacy-centered marketing will send a strong message to your audience that you are a business that people can trust.
4. Differentiate Yourself From Competitors
Privacy-centered marketing techniques don't have to be an add-on; they can be central to your core brand. And if it is, you'll stand apart from your competition.
This tactic will give your business an edge in your advertising messages,?social media, and PR campaigns.
5.?Conform to Global?Privacy Laws
Countries and regions differ on privacy policies. Many American businesses struggled when the EU introduced GDPR. Some felt the best?short-term solution was to block EU IP addresses.
By doing so, they shut off potential customers too. Suppose you go beyond the minimum legal requirements set in your home nation. In that case, you're far more likely to meet more stringent legal requirements internationally.
6. Future-Proofed Data Policies
All your existing marketing efforts will need some form of legal terms and conditions. Having to update these each time the law changes is time-consuming.
But you can get ahead of these regulatory rules by making your private marketing data policies as stringent as they can be. That way, they're more likely to be still valid when new laws appear.
7. You'll Avoid a PR Disaster
Facebook might be the most high-profile casualty of the?data privacy fallout.
Nevertheless, there are?lower-profile PR disasters that are happening on a continued basis. The most common of these crises are data breaches and data theft.
Having to write to your customers to explain that their private data has got into the hands of hackers is something you'll want to avoid.
To prevent this, minimize your data capture as a safe marketing practice, and invest in fully-secure systems to stop this data from falling into the wrong hands.
5 steps to get you started
Lastly, here are our five must-do recommendations to get your privacy-centered marketing in tip-top condition for 2022:
Do you need more specific recommendations for your business? Get in touch with?our team?for answers to your most pressing privacy questions.
It's Time to Turn to Privacy-Centered Marketing
2022 is the year where the ethical, transparent company will thrive. You'll need to get on board with privacy-centered marketing if you plan to win over new customers and grow your business.
We've designed Tappable as the modern solution for businesses that want to put privacy and ethical data capture at the heart of their marketing. Check out?our features?now to see what our products can do for your business.