7 Reasons to Use Cloud-Based Digital Signage Solutions

In the marketing world, communication is the key. The more impactful your communication is with your target audience, the more chances you have in winning loyal customers.

Businesses today are shifting from boring, monotonous traditional signage to interactive and engaging digital signage. MarketsandMarkets forecasts that the worldwide digital signage market will reach $26.1 billion by 2028.

While discussing digital signage solutions, there are two popular types: on-premise and cloud-based. While on-premise solutions are known for their reliability and security, cloud-based digital signage solutions are preferred for their flexibility and scalability.

Let's explore why you should choose cloud-based digital signage solutions.??

What is cloud-based digital signage???

Let's say you've a digital signage software wherein you have the flexibility to control the content in the display from anywhere, anytime. This is what cloud-based digital signage solutions offer you.

In simple terms, a cloud-based digital signage solution is one that is hosted on remote servers using cloud computing technology. This allows users to access, update, and manage the digital content displayed on their screens from anywhere across the globe.

Accessible via the internet, a cloud-based digital signage solution has no physical infrastructure unlike an on-premise one. Users can manage it easily with a secure set of access keys.

7 reasons to use cloud-based digital signage solutions

While cloud-based digital signage solutions are on the rise, let's explore a few reasons why you should go for them.

1. Easy to set up?

A cloud-based digital signage software can be accessed via the internet. There's no need for expensive hardware and software installation. All you need is a TV display, media player, internet connection and the software to get started.

With a few clicks, you can get started with your cloud-based digital signage solution. Furthermore, it doesn't require much technical expertise, which makes it easy to set up and use.

2. Real time updates along with remote management?

With a cloud-based digital signage solution, you can access and manage your content anywhere, anytime with a stable internet connection. You can also get real-time updates on your content. Furthermore, its remote accessibility ensures that you can easily target specific audiences at different screens.

3. Scalable?

What makes the cloud-based digital signage solution more lucrative is its versatility, flexibility and scalability. Delivered and deployed over the internet, you can easily scale up with a cloud-based solution. Adding or modifying users, screens, or content is pretty easy with a cloud-based solution.

4. Cost-effective

In comparison to an on-premise digital signage solution, the cloud-based is cost-effective. With little to no hardware costs, there's also zero cost associated with maintenance and technical upkeep. The software provider takes care of these aspects.

Additionally, there's no upfront license fee with a cloud-based solution. Such solutions are generally based on the ‘pay-as-you-use’ subscription model wherein users have the flexibility to cancel the subscription anytime.

5. Automatic software updates?

With cloud-based digital signage software, the provider company deals with most of the software and technical maintenance. They are generally free of cost. Moreover, the provider company is constantly working hard to test the software and bring up better versions of it for an improved customer experience.

6. Secure

Cloud-based digital signage solutions are secure against data theft due to several robust measures. The data is stored offsite in encrypted form and remains encrypted during transit, protecting against malware. Cloud service providers adhere to high-security standards and utilize advanced technologies like AI-based threat detection and automatic patch generation, which are typically beyond the means of individual organizations.

Additionally, cloud storage is immune to physical damage like fire or floods, with redundancy measures ensuring that data is replicated across geographically distributed data centres, facilitating easy recovery even if one server is compromised.

7. Flexible and Responsive Support

Cloud-based digital signage solutions provide flexible and responsive support services. With remote access and monitoring capabilities, providers can promptly identify and address any issues that may arise, ensuring minimal disruptions to your operations.

The cloud-based architecture allows support teams to efficiently troubleshoot and maintain your digital signage systems, regardless of their physical location. This level of accessibility translates into faster response times and more proactive issue resolution, giving you the assurance that your digital signage needs will be addressed in a timely and flexible manner, adapting to your specific requirements.

Final words

Cloud-based digital signage solutions offer unparalleled efficiency, highlighted by their remote management capabilities. This simplicity translates into effectiveness, making the entire process seamless. For those looking to unlock the real advantages of such software, Pickcel is a great option to explore.

In addition to the inherent advantages of cloud-based digital signage software, our services boast features like scheduling, screen grouping, robust integration support, and more. All these features are seamlessly managed within a centralized CMS.

Book a demo to get started.