7 Reasons to Include Candid Brand Images in your Marketing

Candid photography is where images are taken spontaneously, in the moment without subjects posing as you would in more traditional photography. Recently there has been a surge in its popularity as we all crave connection and authenticity; and want to see people being themselves.

So many of us are bored with the over curated, show reels that you find on social media. If images make you question whether they are a true representation of the person's lifestyle and what their motive is behind selling this dream scenario, they are doing more harm than good. Instead, it's important to focus on creating visuals that show the real you and build relationships with your audience.

Here in this article we will share the main reasons why candid photography is a great style of brand imagery to do just this and include in your portfolio

1 STORY TELLING

Bringing your stories to life in brand images can be very compelling as they share how you operate and how you can help people. The more realistic they are, the more your audience will imagine what it's like to spend time with you and be able to see them achieving results for themselves.

They are also a brilliant way to show your brand values and how you are the expert in what you do, showcasing you doing what you love, in your own style.

2 NATURAL

The style of candid images is unposed, not staged or curated in anyway. This allows them to be very authentic and real as they are capturing in the moment events and emotions. Alongside the story telling above, they are very genuine in reflecting your lifestyle so people can easily determine your values

3 BUILDING TRUST

Having images that are believable and realistic will show you are honest and therefore more trustworthy. Over time this will generate loyal customers as they always get what they see and expect.

This starts right at the beginning of your online customer journey with your profile picture. We often ask, would yours pass the 'Blind Date Test'? If the answer is no, and you wouldn't be recognised as the person you're presenting as, consider how this could be perceived. After all, in business, we all want to have transparency and see what we expect

4 RALATABILITY

With candid photography being in the moment, the images are very realistic and real. Audiences resonate with this as they can see themselves in that situation. This helps them feel connected to you and your mission, and they are therefore more likely to want to be a part of it

There is also the element of the human touch. People buy from people they like and trust. Images that share your beliefs and emotions will deepen the genuine connections and build relationships

5 DIFFERENTIATION

Candid images enable you to stand out from the crowd as you express and be yourself. No one else does you like you do! You will be memorable for being you and having the courage to do so.

6 INCREASED ENGAGEMENT

Some of the most effective content on social media include candid images. Firstly, they are scroll stopping as they are full of emotion and story telling. Due to their realness and relatability, people are drawn in to see more so will dwell on your posts too. We also know that people are a lot more likely to share and comment on posts that show real events and people being real.

7 CUSTOMER JOURNEY

These styles of images are incredibly versatile as they can be used across all your marketing channels from social media to articles, blogs and email....and more! Used consistently across your different touch points they will continue to build your trust and likability, reinforcing your brand values.

They are also non seasonal and timeless so have great longevity as part of your marketing tool kit and visual assets.

In todays current climate where connection and authenticity rule, candid images definitely have a place in your marketing tool kit. For all the reasons above, they will build know, like and trust with your audience, sharing your true values and lifestyle.

One piece of advice, ensure they are aligned to your brand identity and you strike the right balance in still being seen as the expert. Feel free to book a complimentary Connection Call HERE to see what that would look like for you and your business

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