7 REASONS TO HIRE AN OUTSOURCED CMO

You know exactly why!?Because you can’t do everything yourself and it’s hard to find competent people to whom you can delegate.?You know you’ll benefit from a solid Go-To-Market strategy, but you don’t have time to breathe. You want in-bound sales automation, but you haven’t had a day off in 3 weeks.?We hear you. We both know one of the key steps to implementing a coherent strategy is to hire a senior-level marketing leader focused on growth.?Yet, who is this so-called outsourced CMO what exactly can they do for you and your marketing team?

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Bringing an outsourced Chief Marketing Officer (CMO) onboard to oversee your marketing efforts is an effective way to move past bottle necks and break through plateaus.?Rather than have your limited time taken up by marketing, you can entrust someone else to deliver your vision and keep your business relevant to your audience. Let’s start with some basics:

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What Is a Chief Marketing Officer (CMO)?

A Chief Marketing Officer is responsible for leading all aspects of marketing. So is an outsourced CMO. The CMO develops the company’s marketing strategy and is tasked with the subsequent management of its distribution and execution. So does an outsourced CMO. Typically, CMOs focus on the following areas:

• Branding
• Paid marketing channels
• Social media management?
• Public relations?
• Website creation and maintenance?
• Email marketing to drive traffic?
• Keeping up with trends in the marketing industry

The Chief Marketing Officer may delegate responsibilities among other employees, such as media directors, creative directors, social media managers, etc. In addition to this marketing team, the CMO will work closely with other senior members of the company, such as the CEO and COO, to ensure that all viewpoints align with the overall marketing strategy.

?You guessed it. So does an outsourced CMO.

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What Is an Outsourced CMO?

As our world has grown increasingly virtual, it has become clear that the CMO does not have to be on staff. A company can hire an outsourced CMO via an outside party to handle the marketing strategy.?Business owners can hire an outsourced CMO if the company does not have an in-house marketing expert or the capital to hire one. An outsourced CMO, otherwise known as a Fractional Chief Marketing Officer (CMO), will typically charge an hourly or monthly flat fee for their services.?

?With just over?30% of small businesses?prioritizing driving sales, having an outsourced CMO can make the difference between you and your competition. This is an excellent option for companies that are starting out, are not ready to hire full-time staff, or want to explore alternative perspectives on marketing campaigns.

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Why Hire an Outsourced CMO?

There are several reasons to choose an outsourced CMO over a full-time marketing team. Outsourcing the duties of a highly paid marketing executive may be a good idea for the following reasons:

?1. Focus On Your Core Business

Being a business owner is a full-time job. That reality affords little time to focus on sales and marketing.?Perhaps the business is still struggling to get off the ground and requires attention every second of the day. Marketing can be very time-consuming, and business owners may not have the resources to devote themselves.?According to Statistica,?almost half of SMBs?spend less than two hours per week on marketing efforts.

Sometimes, it’s challenging to keep up with daily duties, responsibilities, and marketing activities. They may not lack time to attend marketing conferences, follow industry trends, and study marketing books. That’s where an outsourced CMO comes in.?Hiring an outsourced Chief Marketing Officer releases entrepreneurs to focus on other essential tasks to build towards the long-term goals of growing their business.

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2. Deploy a Comprehensive Go-To-Market Strategy

Successful marketing requires a cohesive plan to drive an increase in Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL) and sales. However, in the early stages of your business, you might be unsure how to?handle that process.?According to Statistica, nearly?50% of responding small business owners?said that their marketing was effective, but almost 44% of the remaining respondents claimed they didn’t know if they were effective or not.?

?An outsourced CMO can help you lay the necessary groundwork to develop a growth plan. They can play a key role in creating an actionable marketing strategy and provide solutions to your business goals. In fact, a Chief Marketing Officer will be able to evaluate whether or not your company is even ready to launch a marketing campaign.

?A Fractional CMO can accelerate the marketing process and identify the best marketing strategies for a company.?The Chief Marketing Officer can formulate a detailed marketing plan to be the foundation of a company’s success. Outsourced CMOs have a comprehensive understanding of?marketing KPIs, guiding your business to improve its metrics.?A well-crafted plan will also include a marketing budget and provide a great starting point for more in-depth research.?

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3. Manage Marketing Efforts and Prioritize Tasks

Marketing is sometimes a delicate process because it comprises so many moving parts, like paid marketing channels and email marketing. Small business owners may find it difficult for to keep up with all the changes and best practices in the industry. After all, they might not have the luxury of time or experience to manage all aspects of a marketing strategy.?

?An outsourced CMO can assume responsibility for those tasks, prioritize them, and communicate the company’s decisions to other marketing team members. Their contributions can focus your marketing efforts, ensuring they are executed correctly and efficiently.?The CMO could even provide specialized training to the marketing team members and offer marketing budget recommendations.?

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4. Diversify Your Portfolio of Marketing Channels

Marketing is a profession where you need to be able to adapt to all types of businesses and industries. If you are focusing your time...

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