7 Questions to Dial-in Your Content Strategy for the Second Half of 2024

Hi there!

With the summer solstice in the rearview mirror and fall conference season ahead of us, it’s a good time to review our content marketing performance to date.

In addition to reviewing the KPIs you outlined when you put your plan in place, I encourage you to ask yourself these questions:

1. What has been your biggest challenge in sticking to your content marketing plan for the year?
2. Where have you been spending the most time?
3. Have you had any unexpected successes that you could replicate in the second half of the year?
4. Do you need to sunset some strategies that were successful in the past but haven’t lived up to their potential this year?
5. If you could invest in one new tactic for the next quarter, what would it be?
6. Is there something you could stop doing that would allow you to try out that new tactic?
7. Of everything you’ve produced so far this year, what is the one thing you are most proud of?

When combined with a review of your content performance metrics, these seven questions can help you fine-tune your content strategy to ensure you “set the table” for a successful second half of the year.

P.S. Let’s go, Giants! They know all about pulling out all the stops in the second half...

Coming Up on #ContentChat

Content Chat is my weekly LinkedIn Live video chat focused on sharing expertise and ideas amongst the content marketing community. Join the conversation on Mondays at noon Pacific / 3 p.m. Eastern. RSVP for our upcoming conversations by clicking the chat date below to get a reminder and to access the chat.

Get Involved with #ContentChat

• Do you have questions you’d like us to answer during #ContentChat? Reply to this email or join us on Mondays to ask them live!
• #ContentChat is now on Meetup! Join our community Meetup page to connect, learn, and share best practices in content strategy, management, and marketing with fellow #ContentChat members.
• Want #ContentChat on your calendar? Use this link to follow our calendar so you never miss a chat.
• We're booking guests for H2 2024—send us your pitch! Are you a content marketing practitioner, author, or consultant interested in being a guest for an upcoming edition of #ContentChat? We’d love to hear your topic pitch via our Content Chat guest submission form

THIS Thursday, 6/27, Join Me for Optimizely's Content and Beyond

Are you looking for expert tips to make your content strategy stand out in the second half of 2024? Register today for Optimizely’s free virtual event, where you will learn how to unify your content and web teams to create an exceptional customer experience with every visit.

Content Marketing + Related Jobs

Send Us Your Content Jobs!

If you have a content marketing contract position, full-time job, or freelancer opportunity, reply to this email and let us know. We are always happy to share jobs with the community at no cost.

ICYMI

Until next time, stay safe and be well!

Cheers,

Erika