7 qualities MSPs should always look for in a technology partner

MSPs generate a whole new layer of business value for organizations. By providing made-to-fit solutions, they support digital transformation and continued growth. They also offer the help and knowledge needed to successfully wield their technology investments.

And this means that MSPs must carefully select technology partners that can help them achieve this goal - and eliminate ones that don’t.

In this newsletter, I’m going to highlight 7 vitally important characteristics that MSPs should look for in potential partners, and how this aligns with our own way of working at CallTo365.

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What’s missing?

Partnerships that start with great optimism can start to lose their shine when technology providers start to drift from their original identity.?This can easily happen when a provider scales operations too quickly, acquires new companies, or tries to grow horizontally without a clear strategy or good management.

As a result, a variety of problems can emerge, and the value of the partnership starts to become less clear.?

For example:

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Unresponsive, slow to deliver

If a partner grows too quickly, they can lack the organizational maturity to manage their workloads effectively. This can lead to slow delivery and a lack of agility.

While you’re striving to win new customers, the delivery of solutions starts to get held back by unresponsive partners. And that’s not good enough.

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Too-complex products

Organizations want the flexibility to accommodate all their needs – but they also don’t want products that are too complex or hard to understand. When products and solutions become more complex, they’re harder to explain (or sell).

Users can also struggle with these, as they may lack the UX simplicity needed and often lack a holistic vision.

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Inflexible solutions

Product packages can start to become more rigid over time, with less flexibility to adapt to customer demands. Contracts and pricing can also become restrictive, making it hard to offer versatile services, flexible terms, or make a margin.

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Lack of support

MSPs need to know that the services they offer come with sufficient support, because new users often need some practical help, as well as technical assistance when needed.

If a partner fails to deliver on this, then that burden falls to you – otherwise there’s a real risk that your customer will look for another MSP.

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So, what makes a good MSP partner?

By distinguishing themselves with a unique value proposition, MSPs can stand out in a crowded market that’s full of lookalike products and solutions. Yes, businesses need complete solutions – but these shouldn’t be prescriptive.

Instead, it must be possible to give customers powerful solutions that exactly meet their needs - and have room to grow.

We think that the way we do business is a win-win, in this regard. It means our partners can offer the most modern and scalable telephony solutions with a minimal burden and clear benefits for both end-users and MSPs.??

We’re proud of the way we do things – and we think you shouldn’t settle for anything less.

?So, make sure your partners offer the following:

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#1 Unified solutions for business users and customers

Every organization handles communications and data flows for both internal processes and customer contact. A unified solution is needed, and it must be simple too.?

For example, our solutions can connect to any CRM, use a combination of soft phones and desk phones, and incorporate international calling (and more) – all in one environment. (See an example of how unique this can be here .)

#2 Ongoing support whenever needed

We don’t mind spending time helping new users get the most from our solutions. Practical help is part of the package. We also work alongside MSPs to support the sales process too, including training when needed.

And we’re always ‘on-call’ for providing telecom expertise and ongoing technical support, so the end-customer has total peace of mind.?

#3 Agility

Agility is a key trait that every MSP must look for in a partner, and it’s something we prioritize. We’ve worked hard to create automated delivery pipelines for our solutions, meaning we can respond very quickly to new requests - and so can our partners.

Our services are modular, but there’s also a lot of flexibility to respond to very precise requests from customers – and fast.?

#4 Unlimited possibilities

Thanks to our own network of partners, we can cover any requirement – and this extends the possibilities for all the partners we work with.

Whatever tailor-made solution the end-customer needs, we’ll find a way to deliver it.

#5 Scalability

Our telephony solutions are highly scalable and are suitable for organizations of all sizes.

From SMEs to multinational enterprise clients – our modern infrastructure can support any performance requirement.

#6 Clear cost structure

At the end of the day, everyone needs to make a profit. Our clear cost structure means that partners can make a good margin with minimal burden. End-customers also benefit from attractively cost-effective solutions, so everyone’s happy.

#7 Proof

We create a customized Proof-of-Concept as a standard procedure for new customers, deploying a tailor-made solution in their own environment.

This way, they can see that the solution provided matches all their needs - and their doubts are erased.

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Discover the best telecom solutions, based on Teams

Like our approach to partnership? At CallTo365, we provide extensive telecom expertise as well as solutions. We work with some of the best IT consultants and MSPs in the business to create unique value propositions based on Teams and the Microsoft 365 ecosystem.

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Learn more about our partners here .?

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Callto365 is a leading light in enterprise telephony, offering an end-to-end service for everything Teams Calling. With modular services, flexible contracts, and an automated delivery pipeline - we’ve taken care of all the complex parts of telephony to make it easier for organizations to gain the benefits of the most modern telephony solutions. Our expertise can become your strength – get in touch to learn more.

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