7 Proven Strategies for Restaurant Promotions on Delivery Platforms

In today's competitive food delivery market, restaurants need effective strategies to stand out and attract more customers. Here are seven proven tactics to boost your restaurant's visibility and increase sales on food delivery platforms.

1. Offer First-Time Customer Discounts

Attract new customers by providing special discounts on their first order. A percentage off or a set dollar amount can encourage people to try your restaurant over others.

Tip: Promote a "20% off your first order" deal prominently on your delivery platform profile and social media channels to entice new customers to choose your restaurant over competitors.

2. Free Delivery to Drive Sales

One of the most powerful tools to encourage larger orders is offering free delivery. Delivery fees can be a big barrier to customers, so offering free delivery on orders above a certain value (e.g., $25) can nudge them toward placing an order. While it’s important to balance the cost of this promotion, it can be highly effective when applied selectively.

Example: “Free delivery on all orders over $30” for a limited time.

3. Create Bundled Meal Deals

Increase your average order value by bundling popular items together at a slight discount. For example, offer a burger, fries, and a drink combo that's cheaper than ordering each item separately.

Example: A sushi restaurant offers a "Date Night Special" that includes two rolls, an appetizer, and a dessert at a bundled price, encouraging couples to order more items together.

4. Implement Loyalty Programs

Encourage repeat business by rewarding customers for their continued patronage. Offer discounts, free items, or exclusive deals after a certain number of orders.

Tip: Set up a loyalty program where customers earn points for each order placed through the delivery platform, redeemable for discounts or free menu items on future orders.

5. Leverage Seasonal Promotions

Capitalize on holidays and local events by offering limited-time menu items or discounts. Seasonal promotions create urgency and can attract customers looking for something new.

Example: During football season, a wing restaurant offers a "Game Day Pack" with discounted wings and sides, attracting sports fans hosting watch parties.

6. Utilize Voosh's Promotions Manager for Multi-Platform Campaigns

Managing promotions across multiple delivery platforms can be challenging. Voosh's Promotions Manager simplifies this process by allowing you to set up, manage, and track all your promotions from a single dashboard. This ensures consistent branding and maximizes your reach.

Example: Use Voosh to customize promotions for each delivery app based on what they offer. For one app, you might do "15% off orders over $25." On another, you could offer "Free Dessert with any Entrée." Voosh helps you manage all these promotions easily in one place, without switching between systems.

7. Make Data-Backed Promotion Decisions

Make informed decisions by leveraging Voosh's data-driven insights. Understand which promotions are driving sales, track customer engagement, and adjust your strategies in real-time to optimize ROI.

Example: After reviewing Voosh's analytics, a café discovers that their "Free Muffin with Coffee" promotion performs better on weekdays than weekends. They adjust the promotion schedule accordingly to maximize profits.

Conclusion

Implementing these strategies can significantly enhance your restaurant's presence on food delivery platforms. By attracting new customers, encouraging repeat business, and optimizing your promotions, you'll stay ahead of the competition. To take your marketing efforts to the next level, consider leveraging Voosh's powerful tools.

Ready to streamline your promotions and boost sales? Book a call with Voosh today.