The 7 Principles of Good Website Design
A good website design should be able to fulfil its intended function while engaging your visitors. A variety of factors such as typography, colours, and imagery are also taken into account to create a successful website.
Many factors go into creating a successful website, and it is important to consider how they will affect the visitors' experience. Some of these include the design's overall appearance and functionality.
Creating a well-designed website is also about building trust with the users and guiding them to take action.
In this article, we’ll talk about the main principles and techniques that are used to develop an effective web design.
These principles and techniques can help improve the efficiency of the design process and make it easier for people to understand the information presented.
Before we can start implementing the principles, it is important that we first understand the various factors that affect the users' behavior. This will allow us to make informed decisions when it comes to developing web design.
How Exactly Do Web Users Behave?
The habits of users on the Internet are similar to those of customers in a store.
They browse through pages, look for links that catch their attention, and then click on the next one. In addition, they don't read through the entire page.
Most users start a search by clicking on a link or a button, and as soon as they find an eye-catching website, they tend to stick around slightly longer. However, if the content doesn't meet what they have in mind, they will hit the reset button and search for another website.
When users browse a web page, they typically scan the content to find some fixed points or anchors that will guide them through the page's content.
With those elements in mind, let’s go through the principles that affect good web design.
1.????The Goal of Your Website
Your website should be designed to accommodate the needs of its users.
Having a clear and simple message on all pages will help the user navigate through the various sections of the site.
There are many different types of websites that you can choose from, but the core purpose of each one is the same:
2. Simplicity
When it comes to choosing a design for your website, simplicity is one of the most important factors that you should consider. Here are some ways to achieve simplicity.
Typography
Typography is very important to the success of your website. It can help you communicate the brand voice and make it easier for your visitors to read. Remember to stick to three different types of fonts on your website.
Colour
The power of colour can help you communicate messages and evoke feelings. Having a well-defined colour palette can help you influence the behaviour of your customers. Keep in mind that selecting only five or six colours can be very effective.
Navigation
A well-designed and simple navigation system is very important for websites to retain their visitors and attract new ones. It can help them find what they're looking for quickly and easily. Having consistent and simple navigation is also important to keep visitors coming back.
3.?HIERARCHY OF VISUALS
A smart and efficient web design requires clear and cohesive visual elements to help the visitor navigate through the various features of the site.
This concept is referred to as "visual hierarchy," which refers to the arrangement of elements that influences how the human eye perceives the content.
According to the theory behind this concept, the human brain has an innate tendency to organize individual elements into a coherent whole.
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In addition to the visual hierarchy, web design also needs to work in harmony with the site's various functions.
Without a functional and attractive web design, the visitor will not be able to navigate through the various features of the site, sign up for your newsletter, or make a purchase.
4. The F Pattern
The top of the page and the images at the top are the things that grab our attention first.
According to studies, people tend to focus on the content and images at the top of the page when looking for information.
We tend to scan a web page's left-hand side and then move to the right and back again to look for visual cues. We also tend to read less across the right as we continue to do so.
A well-designed web page can provide the reader with the most important information in an F-pattern, which allows them to quickly identify the various keywords that are related to the page.
A well-designed web page can provide the reader with the most important information in an F-pattern, which allows them to quickly identify the various keywords that are related to the page.
5. Great Content
Usability expert Jakob Nielsen stated the following concerning content created by laypeople:
The biggest problem is that most people are (and always have been) bad content creators. That's why we have professional writers, graphic designers, filmmakers, speakers, musicians, and other types of media professionals. When an average person tries to create content, they typically don't have much to say and what they do say is often said badly.
Having the right content at the core of the design process is very important to ensure that the site flows smoothly and efficiently. Having the right content strategy helps you identify what you want to include and how you want to build it.
A website's content is what sets it apart from other sites. It allows people to understand its purpose. Without it, a website would be useless.
The content of a website is the words that describe the brand's story, its products, and its ideas. It should be something that tells the story of the brand, not something that's an afterthought.
We should also be thinking about how our content should communicate with the design.
?6.?Loading Speed
Getting a website to load quickly is very important to attract and retain visitors.
According to a survey, almost half of web users expect websites to load within 2 seconds - and they might leave if it takes them more than 3 seconds.
Having a fast website is very important when it comes to building a successful search engine optimization campaign. It will allow you to attract more potential customers and convert them into users.
Unfortunately, it can be very challenging to speed up a website due to the various factors that go into making it look fast. Some of these include poorly written code, page elements, and images.
Getting these issues fixed fast will help you retain your visitors’ attention and avoid getting penalized by Google - they will penalize your site if it doesn’t load fast.
Naturally, having a fast site will also help you rank higher on Google than those that are slow.
7.?Responsive (Mobile Friendly)
One of the most important factors that a website should consider when it comes to developing a responsive design is ensuring that it can automatically respond to the users' device preferences.
A responsive web design is a framework that aims to provide a responsive experience to users. It considers the user's environment and screen size when designing and developing web applications.
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