The 8 Pillars of Digital Marketing and How You Can Use Them

It feels like there are more and more options in digital marketing each day. The trends seem to arise out of nowhere and it can be challenging to have everything necessary for your online presence to be substantial and visible for your clients. Here I intend to outline the pillars that can give you success in the evolving arena of digital marketing.

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Search engine optimization (SEO)

One of the primary objectives is making sure that whatever your content is, whether it be a company website, video, posts on Instagram, blogs, or any other tool you use to attract clients, that it be readily available to those who are eager to find it. It means that you need to have a good ranking on google searches. There are about 200 different factors that come into play for your content to be considered “relevant’ and “high-quality,” but mainly those two words refer to uniqueness and usefulness. The web uses algorithms to determine whether the content you provide is truly original and of interest to the person looking at it. If it is relevant and useful, then you will rank highly on search engine results.

Search engine marketing (SEM)

Paid search marketing places you at the top of the search results list during a search. When a query enters into a search engine, your paid advertisement will appear as a result, and this increases your visibility making your product, service or company noticeable to the searcher. One clear advantage to this type of advertising is that you are interacting with the potential buyer at a time when they are looking to buy, as they are actively searching for specific information about a product or service. It means that they will be not likely put off by an ad that is related to what they are searching for. There aren’t always excellent results exclusively from SEM, because it can be tricky to get the keywords right, but it is part of the gamut that can be implemented as part of a good marketing plan.

Content marketing

Content marketing aims at a clearly defined audience, and it refers to any marketing that has the objective of adding value to its target. In other words, content marketing has the consumer in mind from the very start of the creative process. It is very intentional marketing for specific objectives. There are many ways you can improve your content marketing. Here are a couple of ways to keep in mind.

Find and fill the gaps in your competitors content.

It is one way that we can win over the competition because we are giving the consumer what they want and aren’t getting somewhere else. It can mean writing more detailed blog posts, providing more in-depth videos or just bringing something to the table that others are not.

Capitalize on Breaking News and Trends

There is always a rush of interest surrounding news or trends that come into the spotlight. Anyone can take advantage of this by creating content about, or linked to the subject at hand which is getting attention. Again, you want to steer away from being a repetition of what someone else said, but instead provide a uniquely valuable perspective that the reader will enjoy.

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The complete article was originally posted on ContentMonsta.com - Visit the site for the complete article and learn more about Content Creation and Content Marketing.

A. Lee Judge is a digital marketing strategist, personal brand consultant, and co-founder of Content Monsta - a digital marketing agency focused on utilizing digital content to build personal and business brands.