7 Personal Takeaways from INBOUND

I'm still digesting all the great content from #inbound23 last week. Before I left last week, I quickly took note of 7 key takeaways.

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1. Jump in and learn how to use AI to your marketing’s content advantage - I looked around and quickly realized I was one of the few who didn’t raise my hand when the question “are you using AI?” was asked. That night, instead of aimlessly scrolling Instagram and Facebook, I opened up Chat GPT and submitted two prompts. Easy as that. New post coming soon...

2. Original thought will always be the winner. AI is a support tool.?Use it to help you get started, but don’t forget about who you are and who your voice is (or brand).

3. Less is more. I attended fewer sessions than I have in past years and, as a result, got more out of the whole conference and suffered less from content overload.

4. The 'build your succulent garden' was a little piece of tranquility in the middle of the vendor and sponsor floor.

5. LinkedIn Newsletter (or Articles) - So Easy! Copy and paste your personal or company newsletter into LinkedIn newsletter and instantly reach your followers in their email inboxes.

6. Base SEO on search intent to help improve conversion. Think about SEO for revenue vs. measuring for clicks and impressions.

7. Find your lane of genius. Find what makes you, you or your brand, your brand, and embrace it. Use it to your power.