7 Personal Branding Tips to Help You Stand Out from the Crowd
Building a Personal Brand that Stands Out
To market yourself well as a #personalbrand, you must position yourself as an expert in your industry. The more your ideal client sees you as the go-to expert in the marketplace, the more they will want to buy from you, hire you, and/or do business with you.
By #branding your authority, you give yourself a #marketplace advantage that will set you apart from your competition. I will give you 7 personal branding tips in this article to help you position yourself as an expert, so you gain a marketplace advantage.
Personal Branding Tip 1: Identify Your Ideal Client
When it comes to building your personal brand, it is important to identify and connect with people most likely to buy from you, hire you, or do #business with you. Your #targetaudience may consist of lawyers, realtors, or other types of professionals in a certain industry, but your ideal client will be more specific.
Maintaining a #socialmedia presence on those online platforms your target audiences uses, will allow you to attract your ideal client. There are four major indicators that separate your #idealclient from the rest of your target audience.
4 Major Indicators of Your Ideal Client:
To identify your ideal client profile, answer these questions…
Identifying your ideal client will help you to position yourself as an expert in the marketplace, so you can brand yourself and your authority. But to position yourself as an authority in your industry, you must understand your potential customers’ #painpoints.
Once you understand their pain points, you can #createcontent that offers relevant solutions to them. The more your online audience resonates with your #brandmessage, the more you will build a network of loyal followers.?
Within your target audience, those people who not only engage with your content but also buy from you or hire you are your ideal client. You want to offer those people excellent customer service so they become your brand ambassadors and help to spread awareness of your business.
Personal Branding Tip 2: Position Yourself as an Expert in the Marketplace
By positioning yourself as an expert, you will establish your authority and gain the trust of your ideal client. This will mean you'll need to demonstrate that you:
Before you can position yourself as an expert, you must have a strong understanding of your ideal client and their pain points. Understanding your ideal clients’ pain points will allow you to create content that offers them relevant solutions.
Personal Branding Tip 3: Harness the Power of Social Media
Building a strong social media presence on sites like #Facebook and #LinkedIn that sets your brand apart from your competition is essential to growing your brand. It will help you to differentiate your products and services in the marketplace, as well as to build #customerloyalty.
“By being active on social media platforms that our target audiences most utilizes, we’ve been able to create personal relationships with our consumers as well as face any criticism head-on.”?
Jing Gao, Founder and CEO,?Fly by Jing
6 Key Social Media Strategies to Build Your Personal Brand:
By applying these to your personal branding strategy, you can harness the power of social media and set yourself apart from your competition.
Personal Branding Tip 4: Grow Your Personal Brand through Networking
When it comes to #networking, people sometimes waste valuable time engaging with the wrong people. Networking, whether online or offline, should be an effective way to market yourself, your personal brand, and your relevant solution.
When you network, it's important to have a strategy, so you make the most of not only of your time but of their time.
To network effectively . . .
When introducing yourself to a prospective customer, ask questions that will help you to know how you can add value to them. This will help you to build trust with your ideal client making it easier for you to nurture an ongoing relationship with them.?
By sharing valuable advice and insights with your potential customers, you will position yourself as an expert in your industry. This will help you to reach your ideal client base, brand your message better, increase your #success rate, and brand your authority.
Personal Branding Tip 5: Brand Your Authority by Writing Articles
Before you write an article, it is important to identify your ideal client and to understand their pain points. Understanding their pain points will allow you to create content and micro-content that offers relevant solutions to your target audience.
Throughout your article, you want to use the same tone and language as your target audience. This will help you to write an article your ideal client identifies with, so they are more likely to engage with your content.
Also, your article should reflect your brand message and your business's core values. The more you build your brand around core values your online audience resonates with, the more they will want to buy from you, hire you, or do business with you.
Get my FREE ebook, "How to Write Articles that Brand Your Authority"
Personal Branding Tip 6: Brand Yourself as a Public Speaker
To brand yourself as a public speaker, you don’t need to speak at huge conferences or even travel outside of your local area. You can seek speaking opportunities at local networking events or organizations.
Chamber of Commerce Meetings:
By giving presentations at chamber of commerce meetings or other networking events related to your industry, you will build your personal brand. It will also give you the opportunity to network with professionals in your industry with whom you might not other wise connect.
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Conference Calls and Webinars:
Joining conference calls or speaking on webinars will give you the opportunity to reach an untapped audience you might not otherwise reach. You never know who is listening and who will want to follow up with you because of something you say.
So, take the opportunity to sit in your living room, coffee house, beach, or another location and share your knowledge. Speaking on video will enable you to be anywhere in the world, including your own neighborhood, and speak to an audience in multiple places anywhere else in the world.
College Career Day:
Another great way to present yourself as an expert in your industry is to give a presentation at a local high school or college. You can use this opportunity to educate students about your industry and explain how they can pursue a successful career in it.
Ted or TedX:
In this article, How to Apply to Give a TedX Talk, on Entrepreneur, Laura Briggs outlines 7 key factors to help you get yourself onto a TedX stage. The key is to not only have an ‘idea worth spreading’ but to convince the organizers you will spread it well.
Local organizers will pass over your application if you don't keep pushing the concept. If you do advance, they'll definitely ask what makes your talk different, so you need to be prepared to speak to this.
Laura Briggs, Author & Freelancing Coach
By speaking at a Ted or TedX event (yes, there is a difference), not online will your online audience see you as an authority, but your online influence will spread. You can apply to speak at a Ted or TedX event in any city, but speaking in your own city (or a surrounding city) will help you to gain local notoriety.?
Toastmasters:
Joining a Toastmaster club is a great way to practice your #publicspeaking skills and to network with potential customers and business partners. Your speeches will not be heard by large audiences, but each club gives its members plenty of opportunities to not only speak but to also practice their networking skills.
National Speakers Association
Another great organization to join is the National Speakers Association. The membership dues to join are higher than Toastmasters, but the opportunities for personal and professional growth are greater.
Regardless of which opportunities you take advantage of, your goal should be to get yourself and your message in front of your target audience. You want to focus on speaking at events where you will reach potential customers, but you can always make videos of your talks and use them on your website and to create social media content.
Personal Branding Tip 7: Build Collaborative Partnerships
Building collaborative partnerships is a great way to:
When working on a joint product or marketing campaign with your business partner, it is important to be creative and think outside the box. You want to create win-win-win opportunities that not only benefit you and your partner but also your target audience.
For example, the Royal Shakespeare Company and Cunard Cruises teamed up for a unique collaboration – passengers on Cunard Cruises luxury cruises were invited to experience exclusive onboard performances of some of Shakespeare's most famous works. This unexpected partnership served as a great marketing opportunity for both companies, demonstrating the value of creative collaborations in branding.?
Whether through social media, networking, or other collaborations, forming profitable partnerships will open up new opportunities for you to market yourself. Collaborating with other entrepreneurs and businesses will allow you to maximize your reach propelling you toward success much faster.
Building a Sustainable Personal Brand
The key to building a sustainable brand that allows you to stand out from a crowded marketplace is to differentiate yourself from your competition by positioning yourself as the go-to expert. The more you brand your authority by following the above seven tips, the more you will get #sales and grow your business.
Of course, building your personal brand will take time and dedication, but the payoff in the end will be worth it. You may not see the results you want right away, but the personal growth you will experience along your journey of growing your business will make you a greater asset to your ideal client and your industry.
About Me:
I'm a #ghostwriter #brandstrategist #contentcreator & founder of?We Set Brands On Fire. To contact me, email me at [email protected]'ve worked with such online influencers as? Carlos Gil &? Cathy Hackl . And the Content Hacker herself, Julia McCoy , listed me as a featured expert in her book, "Skip The Degree, Save The Tuition" & savethetuition.com.
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Erick, your article on growing personal brands is a gem for those looking to stand out in the crowd! ???? So, out of these seven strategies, which one do you find the most surprising or unconventional? I'm curious to hear your thoughts and maybe even some personal anecdotes on how it worked for you! Let's keep the personal branding journey fun and impactful.