#7 Paradox of Channels
Whenever I switch on Netflix to chill, I can't decide on what to watch. The choice is even harder when I'm thinking of starting a new series or deciding the movie. Just like every other platform, they try to make it easier for me by dividing the content into categories and genres. However, then I struggle to choose the genres. Most of the time I end up watching trailers and sleep just when the things start getting interesting.
This is the story of my life, be it the simple task of deciding on the movie or something as complicated as the jobs.
If you're a digital native, I'm sure you can connect to spending hours browsing home decor on the internet and yet, end up window shopping. You can't imagine the magnitude of the problem until you're a millennial who can't think of what song to YouTube until I have the mobile in hands.
We will expect it to be easier for the marketers, but that's a myth too. Designing the marketing campaign is a job to make these hard choices - a process to decide whether you want to make a print ad, article or videos. In case, you know you want to make a video, the next Paradox is how long do you want that video to be? Who will shoot it? Is it going to be Instagram video or an ad-film on YouTube? So next time when someone asks you to do marketing for his or her venture, make sure to ask the right questions. Because only the right questions can help you make the right choices.
The first one is to establish the nature of marketing required. In his book Traction, Gabriel Weinberg lists 19 ways to market any startup or an organization. Here's a list :
The paradox of choices is not just limited to marketing, it's a universal phenomenon - a state of analysis paralysis before making up mind.
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Author's Note: For anyone who has been following this article series to learn digital marketing, I'm sure it's confusing and far-fledged to see how the first article asks - How free is freedom and the last one pleads to Give Me Money.
Even if you know how communities are important, it can feel useless scribbles of an amateur writer. However, let me assure you - they aren't. They are important because:
1. They are independent pillars of fundamentals
2. A way to verify if you can cope up with that confusion
3. Subtle hints to keep you curious.
# Freedom What?
## Freedom in tiny bits - Communities
### Freedom and Relations
#ThisAndThat #InItTogether #IndiaStudents