7 Out of This World Lead Magnet Ideas for Coaches That Convert

There’s a sea of coaches out there. That’s why it’s important to stand out from the crowd. Every coach is unique — you each bring a different skill set, perspective, and level of expertise to your clients.?

You know that your services are valuable and there are a ton of individuals that need your help. But beyond posting on social media, what else are you doing to attract leads? You need to be creating value and giving your prospects a taste of what it’s like to work with you. That’s why lead magnets are so powerful. They position you as an expert, build brand awareness, give your prospects a win, are instantly accessible, simple, and specific.?

But before you go and create a lead magnet, make sure your prospects actually want and NEED it. List out challenges your prospects struggle with (e.g. write down questions you get asked all the time, or do some market research with your ideal clients).

1. Free Consultation

People are hesitant to buy, especially if they’re not familiar with you or your services. That’s why offering one-on-one sessions allows prospects to get to know you and builds trust, bringing them one step closer to working with you. To ensure that you’re targeting your ideal client, use an application process to filter out individuals who aren’t a good fit.

Make the free consultation enticing. If you’re a business coach, offer a free one hour consultation for prospects and ask them what challenges they’re facing then give them a tailored action plan. Go one step further and say you’re going to hold them accountable by following up with them in a week to see if they’ve started to implement your feedback. You can also offer them a discount on your programs or even send them exclusive access to your resources so they’ll be even more likely to work with you. ? ?

2. Checklist + Community

Here’s the key to a successful checklist: make sure you’re taking on a unique angle. How? Don’t regurgitate information that everyone out there is saying. Use your perspective and experience. Let’s say you’re a writing coach and you help your clients build and maintain their writing practice. In your experience, you know that it takes a lot of energy to create momentum, but once you do, the habit of writing sticks.

So, you create a checklist and a free community for writers. This checklist provides guidance for 30 days of writing continuously. Each day there’s a writing prompt (e.g. “When you were a kid, what was one thing you did for fun? If you’re not doing that activity, think of ways you can incorporate it into your life. If you are, write about how it makes you feel”). Once they’ve written the prompt they’re then encouraged to write freely for five minutes. When they’ve completed that day’s prompt and free write, they get to add a checkmark. The goal is to get them motivated to write daily. The community component is in place for accountability. Writers can discuss their projects, what they do when they have writer’s block, and their passion for writing.

3. Quiz

Quizzes are extremely fun and very underrated. People enjoy completing quizzes because they want to learn more about themselves. Plus your prospects get results instantaneously! Let’s say you’re a coach that helps entrepreneurs manage their work (e.g. getting more organized, work with their energy levels, set boundaries etc.), you can create a quiz about the best working style for their personality. If you’re a coach that helps clients with their money (e.g. mindset, habits, and goals) you can create a quiz for prospects to figure out their money archetype to help them better understand their relationship with money.?

Bonus tip: when you send prospects an email that contains their results, you can also link to an article that expands on their money archetype. Because let’s be real, who doesn’t want to do a deep dive into this?????

4. Monthly Webinar + Workbook

Webinars are great for showing your process. Of course prospects won’t be getting your ENTIRE process, but they will get a feel for how you work, your expertise, and they’ll get an instant win from attending. If you have a course, it’s already broken down into sections. Let’s say you have eight sections of your masterclass that focuses on gaining career clarity. You can deliver the first four sections (once per month) to prospects via webinar.?

Along with that, when prospects sign up for your webinar they’ll be able to download your free workbook as well. That way when they attend, they can write down their responses, ask questions, and go through some of your process that you go through with your clients.?

Bonus tip: if prospects can’t view the webinar live, send them a replay. They can then go through your training at their own pace and will have enough time between each webinar to do the work.??

5. Audio Series

I don’t believe that podcasts are considered lead magnets because you don’t get people’s contact information if they subscribe to your podcast. But if you prefer to deliver your lead magnet via audio because it’s still intimate but you’d rather not show your face on camera, an audio series might be the way to go! Many lead magnets, from relaxation meditations to goal-setting exercises, would benefit from being in audio form.

Think of the transformation your prospects are looking for, maybe it’s to lose weight, get better sleep, feel more relaxed, or scale their business. Create audio clips (they can be as short as five minutes) and release them once a week. How? When a prospect signs up for the first audio clip, you can automate the rest! After five weeks, you’ll have taken them through a transformation!

Remember not to overwhelm your prospects either, so make sure to focus on one concrete tip per clip. The best thing about an audio series is that they’re much easier to create than videos! All you need is an outline and you’re ready to hit the record button.

6. Template

Creating something from scratch takes a lot of energy and time. That’s why templates related to tasks your prospects need to complete are so valuable. It shows that you have tools and resources to help your prospects make real change.

If you’re a career coach, you can create a professional resume template, or a templated email that your prospects can use to reach out to hiring managers and recruiters about jobs they’re interested in.

If you’re giving away a template, think about how the template fits into your larger service offerings. What will be useful to your prospects while also showing them the value you bring to your clients?

7. E-book

You can pack A LOT of information in an e-book. After all, now is not the time to skimp on your prospect’s learning. Don’t worry that giving away this information might put you out of a job. Having knowledge isn’t the same as being able to apply that knowledge.

Since there is so much information to pack into an e-book, remember to focus on one topic. I like to think of e-books as one big win with multiple wins inside.

Say you’re a nutritional coach and you help your clients balance their hormone levels by helping develop a healthy lifestyle. The transformation is balanced hormones but the process will take six weeks. Each section of your e-book can cover one week of the process, explaining what to focus on and what changes to expect.

When we want our prospects to achieve big goals, or the process takes a little longer, e-books are definitely the way to go! Make sure to have an e-book that’s beautifully designed and matches your brand identity.??

Speaking of e-books, if you’re looking to attract more leads through LinkedIn, don’t forget to download the comprehensive one I created here.??

These seven ideas are just the start! Looking for more ideas or need help creating an irresistible lead magnet to attract leads and demand for your services? Book a free Cosmic Call (a cooler way to say Discovery Call) with me. We’ll figure out which format is most attractive for your prospects, create a unique angle so you’ll get lots of downloads, and advice on where to market your lead magnet (the saying, “Build it and they will come” just doesn’t work here).