7 On-Page SEO Mistakes That Kill Your E-commerce Sales ?

7 On-Page SEO Mistakes That Kill Your E-commerce Sales ?

?? You have a great product, an attractive website, and maybe even some traffic... but why aren't sales coming in?

The truth is, most e-commerce websites make critical SEO mistakes that silently kill their rankings, traffic, and conversions.

?? If your store isn’t ranking, you're losing thousands in potential sales!

Here are 7 deadly on-page SEO mistakes that might be hurting your e-commerce business—and how to fix them. ??


1?? Thin or Duplicate Product Descriptions ??

?? The Mistake: Most e-commerce stores copy-paste product descriptions from suppliers or manufacturers.

?? Why It Kills Sales:

  • Google hates duplicate content and won’t rank your pages.
  • Customers don’t get the info they need to make a purchase.
  • Generic descriptions don’t stand out from competitors.

? The Fix:

  • Write original, detailed product descriptions with keywords.
  • Highlight features, benefits, and use cases.
  • Use bullet points to make information easy to scan.


2?? No Keyword Optimization ??

?? The Mistake: Many e-commerce sites don’t optimize their product & category pages for the right keywords.

?? Why It Kills Sales:

  • Google doesn’t know what your page is about.
  • You miss out on high-intent buyers searching for your product.

? The Fix:

  • Do keyword research using Google Keyword Planner, Ahrefs, or SEMrush.
  • Use long-tail keywords (e.g., "best running shoes for beginners" instead of "running shoes").
  • Include primary and secondary keywords in titles, meta descriptions, product descriptions, and URLs.


3?? Poor URL Structure ??

?? The Mistake: Many e-commerce websites use ugly, messy URLs like: ? yourstore.com/product12345?ref=xyz

?? Why It Kills Sales:

  • Confuses both Google and customers.
  • Harder to rank and share.

? The Fix:

  • Use SEO-friendly URLs: ? yourstore.com/mens-running-shoes ? yourstore.com/winter-jackets-waterproof
  • Keep URLs short, descriptive, and keyword-rich.


4?? Slow Page Speed ??

?? The Mistake: Your site takes more than 3 seconds to load.

?? Why It Kills Sales:

  • 53% of mobile users leave if a page loads slowly.
  • Google prioritizes fast-loading websites in search rankings.

? The Fix:

  • Optimize images (use WebP format instead of PNG/JPG).
  • Enable lazy loading for images & videos.
  • Use a fast hosting provider.
  • Minimize JavaScript & CSS bloat.


5?? Weak Internal Linking ??

?? The Mistake: Most e-commerce stores fail to use internal linking effectively.

?? Why It Kills Sales:

  • Google struggles to crawl your site properly.
  • Customers don’t discover related products.

? The Fix:

  • Link category pages to related products.
  • Use "related products" or "customers also bought" sections.
  • Add internal links in blog posts to drive traffic to product pages.


6?? Missing Schema Markup ??

?? The Mistake: Your store doesn’t have structured data (schema markup).

?? Why It Kills Sales:

  • Google can’t show rich snippets (star ratings, pricing, availability).
  • You lose clicks to competitors with better search visibility.

? The Fix:

  • Implement Product Schema to show: ? ? Star Ratings ? ?? Pricing ? ? In-Stock Status
  • Use Google’s Structured Data Testing Tool to verify schema implementation.


7?? No Mobile Optimization ??

?? The Mistake: Your e-commerce store isn’t mobile-friendly.

?? Why It Kills Sales:

  • Over 60% of e-commerce traffic comes from mobile.
  • Google uses mobile-first indexing—if your site isn’t mobile-friendly, it won’t rank well.

? The Fix:

  • Use a responsive design that adapts to all screen sizes.
  • Make buttons & checkout forms easy to use on mobile.
  • Test your site on Google’s Mobile-Friendly Test.


?? Final Takeaway: Fix These Mistakes & Boost Sales!

? If your e-commerce store is making these SEO mistakes, you’re losing traffic, rankings, and sales!

? Take action NOW by:

?? Writing unique product descriptions ??

?? Optimizing product & category pages ??

?? Speeding up your website ??

?? Adding schema markup ??

?? Improving internal linking ??

?? Making your store mobile-friendly ??

?? Fix these today & watch your organic traffic and sales skyrocket!

?? Which SEO mistake do you think is hurting your sales the most? Drop a comment below! ??

#ecommerce #seo #digitalmarketing #onlinestore #ecommerceseo #shopify #woocommerce ??

A S M NORUL AMIN

British Council Certified Counsellor | SEO Professional | Empowering Careers & Brands

2 周

That is something i was looking for!

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Bristi Rani Chowdhury

"Lead Generation Specialist | Helping Businesses Drive Sales Growth"

2 周

my respected sir Optimizing your e-commerce site for SEO is crucial for improving visibility and driving sales. Here are seven common on-page SEO mistakes that can hurt your e-commerce sales, and how you can fix them: 1. Ignoring Product Page Optimization Mistake: Product pages are often left under-optimized, with vague descriptions, missing keywords, or weak images. Fix: Ensure each product page has a unique, keyword-optimized title, detailed description, and high-quality images. Use ALT text for images to improve accessibility and SEO. 2. Not Using Descriptive, SEO-Friendly URLs Mistake: URLs with random numbers or symbols (e.g., www.example.com/product123) do not provide useful information for search engines. Fix: Create clean, descriptive URLs that include relevant keywords (e.g., www.example.com/blue-leather-jacket). 3. Missing or Weak Meta Tags Mistake: Missing or poorly written meta titles and descriptions can hurt your click-through rates (CTR) in search results. Fix: Write unique, compelling meta titles and descriptions for each page. Include primary keywords and make them enticing to users (e.g., “Shop the Latest Collection of Blue Leather Jackets | Free Shipping”).

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Rajat Sikder

UX Designer at Debuggers Studio | Edtech | LMS | B2C | SAAS | 40+ Satisfied Clients | DM for a Free UX Audit

2 周

Very informative

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MD. ALAUDDIN

Digital Marketing Consult I Empowering small business to grow with digital marketing

3 周

Good Topics

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Mohammad Feroz Khan

Web Designer & Web Developer

3 周

I'll keep this in mind

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