7 Non-negotiable Benefits Of Using Storytelling In Content Marketing Strategy Of Your Business 2021

Do you know what’s the Oldest Marketing Technique?

It's Storytelling.

Without Content, no Business can survive in 2021.

But now the question arises when every Business is creating Content as it is very important then how to stand out with your Content Marketing Strategy that can bring the desired results and the good ROI for your business.

The answer is through “Storytelling.”

With the combination of the Oldest Marketing Technique, which is Storytelling, and the latest and the modern marketing technique, Content Marketing, you can bring massive results for your business, whether in Sales, Strategy, Customer service, or anything else.

Here are 7 Non-negotiable Benefits Of Using Storytelling In the Content Marketing Strategy Of Your Business.

Content

1. Helps to stand out.
2. Builds a Common ground.
3. Humanize your brand.
4. Helps in persuasion.
5. Grabs the attention of the people.
6. Makes Your brand memorable.
7. Builds a strong marketing campaign.

1. Storytelling Helps Your Brand To Stand Out In The Market.

People already know about so many brands as so many brands already exist in the market and it becomes very hard for a new brand, even many times for an existing brand to stand out, to cut down all the noise which is already present in the market.

The solution to this problem is simple and the way to stand out by cutting all the noise is simple and that is:

Through the Stories!

Through Storytelling!

Let’s understand with an example:

Suppose, Brand A, a smartphone company markets its smartphones by telling about all the features of the smartphone from camera quality to battery backup.

They marketed their smartphones as:

“Our smartphones are the best mobile phones in the market with XYZ features.”

Brand B, another smartphone company creates its marketing strategy including storytelling in it.

And they marketed their smartphones as:

“This smartphone’s camera quality is as good as the camera quality of DSLR and its battery will not die even after you check all your social media handles, again and again, watching youtube videos, and even after your endless calls with your friends, relatives, or business partners.”

From which brand you would like to buy?

Without any doubt Brand B has increased the chances of sales twice by including Storytelling in its Marketing Strategy.

2. Storytelling Sets A Common Ground For You And The People.

You as a brand solve a conflict that you faced or realized that a lot of people are facing.

When you use storytelling to tell about your product/service, you first build common ground through storytelling for you and the people you want to offer your product/service by telling them about the problem first, and then you pitch your product/service to them.

When you first build common ground by telling them about the problem they come into a “YES” mode where they agree with you that yes, they are facing those problems and after that when you pitch your product or service to them, they are ready to buy from you as they are already in that “YES” zone and now they are very well aware of the problem as well.

Let’s understand with an example.

Suppose your brand is selling a course on Communication skills.

Now there are two scenarios:

First scenario:

You are not using storytelling and just telling about your product, telling people that we have a course, which has 100+ recorded videos and then every week live session, there are already 100+ people enrolled in the course.

Second scenario:

You are building a Common Ground with the help of storytelling, telling that you have lost a lot of opportunities, you get embarrassed in front of people because of your poor communication skills. Now people who have poor communication skills can relate with you and in this way, you have built a common ground and now when you’ll pitch them with your course on Communication Skills and tell them that you have included all the learnings you have learned and how did you come so far in your journey, they will be ready to buy without any doubt.

3. Storytelling Shows The Human Side Of Your Brand.

“People want to see the human side of a brand because People buy from people, not businesses.”

And Storytelling is the perfect way to show the human side of your brand.

By telling the story of your starting in business to reach the heights of success, by telling the story of who was your first team member to now having so many amazing team members you tell the story of your failures and success and this human side of your brand is what exactly people want to see.

4. Storytelling Is The Best Technique For Persuading People.

Have you ever thought about why people share their success stories?

Why do people share the success stories of their students when they have to sell a course?

Why do people tell the story that tells about how their product has solved the problem which was there for so long?

Because people make decisions based on the stories they listen to.

Why?

Because stories evoke emotions and “People buy from emotions, not from logic.”

They seek the stories, stories of success, stories of failure and if they don’t find any, they move and get involved in the business of someone else.

5. Storytelling Grabs The Attention Of The People.

The attention span of Dolphin is 9 seconds.

The attention span of a Human being is 8 seconds.

Without the attention of the people, your business is nothing, because everything starts from attention.

They are buying from you because they are giving their attention to your new products, new schemes. They are discussing your brand with others because your brand has their attention. They care about every new product or service of your brand because they pay attention to your brand.

Which eventually ends up increasing the sales of your brand, create more awareness of your brand, and much more.

But most businesses fail to grab the attention of people and suffer as they don’t consider Storytelling as a powerful technique in their business.

The best way to grab the attention of the people is through Storytelling.

6. Storytelling Makes Your Brand Memorable For The People.

People yawn while listening about facts and figures and so forget them very easily, people applaud while listening to Stories and so remember them for a long time.

“Humans are hardwired of stories” is the first principle of Storytelling.

If you want them to make your brand remember then there is only one way to do that and that is through Storytelling.

A well-told and structured story told by your brand will make your brand memorable for them for a long time as stories trigger the mirror neuron cells of the brain.

7. Storytelling Builds A Strong Marketing Campaign For Your Brand.

Have you noticed the marketing campaign of a successful brand? What’s that one thing in their marketing campaign that is making their brand so successful?

What’s the difference between a good marketing campaign and a not working well-marketing campaign?

The answer to both the question is Storytelling.

A marketing campaign of your brand brings a lot of results for the brand when you use Storytelling when you tell your brand story in your marketing campaign.

Through your brand story, people will relate to you, they will get to know that how did you start your brand, and with that story, your marketing campaign will bring 10x results for your business.

Conclusion:

“Storytelling takes your business to another level.”

It helps your brand to stand out, build a common ground for you and your audience, humanize your brand, brings more sales, grab the attention of the people, makes your brand memorable for the people, and builds a strong marketing campaign.

Look around yourself and you will find that every successful brand has a good story and also use Storytelling technique time to time from different purposes: from building its authority to bring more sales.

“If you are not using Storytelling for your brand then you are missing out on a lot of big things for your business.”