7 new year PR resolutions for you
Happy 2024!
Welcome to our first newsletter of the year, where we're sharing some exciting predictions for 2024, as well as looking back at what was great about 2023.
First up, Daney Parker has gathered PR professionals to collate their seven PR resolutions.
These resolutions include:
1. Say ‘no’ more often
2. Be brave, confident and spread joy
3. Integrate AI more
4. Work on my own business
5. Spend more time with journalists
6. Bring back some sparkle
7. Network more
Thanks to Lottie West, Ella McWilliam, Yvonne Maher, Francesca Baker-Brooker, Mike Maynard, Lorraine Calvey (MCIPR), Leah Jones and Luana Ribeira for their thoughts in this article.
To read their thoughts in full, take a look here: https://www.prmoment.com/7-new-year-pr-resolutions-for-you
The final entry deadline for the PRmoment Awards is Friday 26th January
The PRmoment Awards are all about creating a meritocracy. Very simply, the best work wins. It’s no more complicated than that.
Over the last 10 years, the public relations sector has grown massively. We’ve seen increasingly complex and innovative campaigns happen at a regional level and it’s clear to us that there is a need for a forum where we can reward outstanding regional work.
To download our entry kit, or enter our awards, head to our dedicated website here: https://www.prmomentawards.com/
2024 will be a game-changing year for PR, says SourceCode 's Giles Peddy
The economic headwinds we have experienced for the last 18 months appear to be subsiding.
Confidence, while fragile, appears to be returning.
Yes, we still face many global macro challenges. Ukraine, Israel/Gaza, US/China tension, inflation, high-interest rates, and more national elections in 2024 than at any other time.
Read more from Giles here: https://www.prmoment.com/2024-will-be-a-game-changing-year-for-pr-says-sourcecodes-giles-peddy
领英推荐
The Global Creativity Review for 2023
Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity seen last year.
To help us review some of the best creative work, we were joined by:
To remind the listeners of the rules - our creatives are not allowed to choose their own work!
Watch our review here: https://www.prmoment.com/the-global-creativity-review-for-2023
Internal Comms: Two-thirds of UK employees don’t feel a sense of connection and belonging in their job
Ever felt like you were just going through the motions at work? You’re not alone. Two-thirds of UK employees don’t feel a sense of connection and belonging in their jobs, according to findings from Reward Gateway earlier this year.
Ian Morris , director, communications, SEC Newgate UK shares his insights into the findings and advice on how you can give your employees a sense of belonging.
Read more here: https://www.prmoment.com/two-thirds-of-uk-employees-dont-feel-a-sense-of-connection-in-their-job
PR comes ninth on the UK Government's analysis of "professions" most exposed to large language modelling
The government’s recent report on “The impact of AI on UK jobs and training” ranked the top twenty professions most exposed to “large language modelling” (i.e. ChatGPT.) Public relations professionals came in ninth.
PRs aren’t replaceable with AI - for example, building relationships with journalists still takes a human being. Large language models can’t call someone on the phone, or take them out for lunch, they also can’t actually think. All of these are fairly important, in my opinion.
Read Joel Goodson , Babel PR | B Corp? 's thoughts here: https://www.prmoment.com/pr-comes-ninth-on-the-uk-governments-analysis-of-professions-most-exposed-to-large-language-modelling
What is the strategic contribution of PR? Asks Heather Yaxley
Is the strategic contribution of PR always to enhance brand, reputation, or sales? Or is that too limited? Does the real meaning of public relations go beyond that? Or perhaps, for some, relating their public relations output to brand, reputation or sales, it is too great an ambition?
Heather Yaxley takes a deep dive into the importance of understanding your reason for PR: https://www.prmoment.com/what-is-the-strategic-contribution-of-pr
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