The 7 moments of change that brands face.

From the moment they are born, brands are in constant motion — they have to shift and adapt to an ever-changing world.

Your brand runs parallel to your business, and whether you're in control of it or not, it's building, changing and impacting your business daily. I've looked at my studio's full client client over the past 5 years and found 7 common themes that businesses struggle with the most:

??? 1. We haven’t built a brand yet.?

You haven’t started your business OR you have but don’t have a brand yet. Creating new brands is fun and exciting but also a little bit terrifying – don’t worry that’s normal. Designing your first brand identity will empower you to show up with confidence.

?? 2. We need to (successfully) raise funds.

Getting investment is equally terrifying but preparation is the key to success. You don’t need a highly-polished brand identity in order to win over a potential investor, but it goes a long way in getting their attention and proving that you value the power of brand.

?? 3. We don’t know if our identity will scale.

Do you have brand guidelines? “No. Wait, yes we do… somewhere.” Even if you can find them do you know how to use them? Scaling a brand identity alongside a business is hard work and can easily become inconsistent, especially if multiple people are creating assets.

?? 4. Our competitors are rebranding and we need to keep up.

It’s easy to fall behind by following trends. Your competitors might be transforming their brands but which ones scare you the most? Those that are cohesive, smart, clear and timeless. A cutting-edge brand identity can help you stay ahead of the curve and stand out from the rest.

??? 5. Our brand feels dated.

“We just don’t have the time”. Your brand is YOUR responsibility. That doesn’t mean you need to design your logo and create a colour palette; it means that if you don’t make time to address it and take it seriously, you’re going to continue to look dated indefinitely. Leading to competitors winning over potential clients, poor brand recognition and misrepresentation that you don’t care about your image.

?? 6. Our marketing campaigns don’t feel worth the effort.

Audience targeting, ad planning, email campaigns. Lots of time and money is going down the drain if your marketing isn’t converting into customers and minor changes here and there only tend to make minor improvements. If your brand offer isn’t right, a centimetre off course now will be a mile off course later.?

?? 7. Our team aren’t motivated or inspired to stick with us.

Sounds like it’s time for a united vision for the future. A new brand strategy and identity will galvanise your people and paint a picture of what you’re striving to achieve. We’re yet to deliver a rebrand that hasn’t inspired and motivated an existing team and in most cases a new brand is actually a catalyst for growth.