7 Mistakes Coaches Make When Launching their Course or Program

Here’s the hard truth…

Launches can quickly go from a time of excitement and anticipation to a huge source of frustration if not handled well.?

But take heart in knowing that you’re not alone in your frustration. Launching an offer into the world is a complex endeavor and can quickly become overwhelming.?

Thankfully, knowledge is power, and we’re taking back your power over launches today by uncovering 7 mistakes coaches make when launching their course or program.

Let's dive in:

Mistake #1: Not doing market research?

To know whether or not there is market demand for what you want to teach, you need to research and get complete clarity on your audience, your offer, your competition, and your unique selling proposition.?

Mistake #2: Having unreasonable expectations?

Launching a new offer comes with a playground for learning. If you go into launching a new offer with unreasonable expectations, you don’t allow your mind to learn and grow from the experience. Instead, you are too caught up in the emotions of the launch, and it clouds your judgment.?

Mistake #3: Not growing your email list?

Growing your email list should be an ongoing activity for any coach or course creator.? Using an effective lead magnet, you should use both organic and paid strategies to increase your list size.? Not just when you decide to launch a new offer, but year-round.

Mistake #4: Failure to nurture your list year-long?

It’s no fun receiving a bunch of sales emails during a launch when your prospects haven’t heard from you in months.? Normally this results in people unsubscribing from your list. The purpose of nurturing your prospects is to build a relationship and increase that know, like, and trust factor with you.

Mistake #5: Moving too fast?

There is a well-defined strategy behind every successful launch. You also need to evaluate your existing infrastructure, resources, and launch assets. Only after a solid project plan is in place, can you move on to launch your course or offer online.?

Mistake #6: Not hiring experts?

Planning and executing a successful launch requires a launch strategy, good copy, cohesive design, an engagement strategy, management, and so much more. Yes, you can probably do it alone if you have a huge amount of time and the skills to go with it. But if you want to hit the ground running and avoid launch anxiety in the process, hiring experts is the way to go.

Mistake #7: Giving up too soon

A failed launch is not the end of the world. It happens to everyone. From big names in the industry to people who are just starting out. And it happened (or will happen) to you too. So don’t give up. Accept it, push forward, and remember that a failed launch doesn’t make YOU a failure.?

So there you have it, mistakes to avoid when launching your offer. Did any of these resonate with you? Hit reply and let me know if you’ve run into any of these mistakes before.

Good luck with your future launches!