7 Mistakes to Avoid in the Beginning of Your Startup
Hamid Rab Nawaz
CEO of Furniturefy and ESOLS | Trusted by Over 100 Brands Worldwide | Empowering Businesses to Achieve 10x Growth | Driving 70% More Traffic and Doubling Conversion Rates for Businesses Across Industries
Introduction
As an entrepreneur, you've probably heard a lot about the importance of planning. But what does it really mean to plan? And how do you know if your business plan is good? In this blog post, we'll break down all the different parts of a solid business plan and show you how to create one that works.
Overestimating Initial Sales
You can't sell everything to everyone. You have to be realistic about who your product is for and how much money you'll make from it. This means that if you're starting a cookie business, don't expect to be able to sell cookies at the local farmers market, on Amazon and in every grocery store in town all at once. Work on finding one type of customer who loves your products and then go after them with everything you've got--and only them!
Once you've identified that first group of customers, try focusing on where they are buying their items now (from other companies) or where they'd like something similar (if they could buy something similar). Once you find out where these people are shopping or looking online for products similar to yours, start promoting there!
Be aware that even if all goes well, it could take years before people accept your new way of doing things over what already exists. If possible try not getting discouraged by those who say "that won't work" because most likely they just haven't seen enough examples yet of businesses doing just this type thing successfully."
Hiring Too Soon
The most important thing to remember about hiring is that it's something you get right once, and then you need to do it right again, and again. If you try to hire too soon or don't hire with the right criteria in mind, it could be the death of your company.
Make sure that when you're ready to hire someone they're actually needed by your company (and not just because they happen to have applied). Next, find people who are a good fit for your company culture. Once those two things are squared away, think about whether or not this person will fit into the team dynamic. You want people who'll add value so make sure they'll be able to do so before making any final decisions on candidates' employment status!
Not Testing The Product Early On
One of the best ways to get feedback about your product is by testing it with an audience early on. If you're not sure who your target audience is, you can use one of many tools out there to help find them. Once you've identified your target audience and have their contact information, reach out to them and ask if they would be interested in giving feedback on a prototype or beta version of the product before launch.
The more people that test the product, the better; however, it's important not to overwhelm yourself or waste time on this step if it isn't necessary. When conducting this sort of research early on in development, it's also helpful when possible testers are willing participants rather than paid testers (more on this later).
Failing To Establish A Legal Entity
Establishing a legal entity is an important step in establishing your business. A legal entity is simply an organization that has been created by law, such as a corporation or limited liability company (LLC). The main advantage of having a business entity is that it provides protection for the owner's personal assets from liabilities and debts of the business. A simple way to think about it: if something goes wrong with your startup, you don't want to lose everything you own personally because you didn't have a good legal structure in place.
When deciding on which type of entity to choose for your startup, consider what type of work will be done by employees and contractors as well as who will own and control the company—you or someone else? There are three main types of entities: sole proprietorship (sole owner), partnership (two or more owners), corporation/limited liability company (one or more owners).
You can establish your business legally by filing articles of incorporation with state secretary's office where you live or getting help from an attorney. You'll need some basic information before filing: name; address; purpose; capitalization amount; number and par value ($25 each) shares issued at incorporation (if applicable); names and addresses of all shareholders; directors' names if any directors were named at incorporation time; date completed
Underestimating Your Living Expenses In The First Year
Living expenses are the most likely to cause you to go broke and quit. You may have a great idea, but even the best ideas can't save you from going broke if you haven't done your research on what it will cost to live in your new city.
When we opened our first office in New York City, we had no idea how much space would cost us per month or what our commute costs would be. We didn't realize how much more expensive it was to run an office than it was at home—and that was with just two people! It wasn't until months later that I realized our living expenses were three times higher than they were when I lived by myself in San Francisco. The difference is staggering and if we hadn't had enough savings set aside for those first few months, things could have gotten ugly quickly.
Assuming That You Can Sell To Anyone
It’s tempting to believe that your product will be so great, people won’t care if they don’t understand what it does or how it works. But if you don’t understand your customers and their needs, you can only guess at how to sell them on your product.
You need to know: Who are the people who buy this kind of product? What do they want from it? How do I reach them? How will I sell to them? And even more importantly: What does my customer want from me as a company—and am I willing to give it to them?
Thinking You Can Do It All Yourself
You can't do it all yourself. You will be much better off hiring people who are better than you at things you don't like doing and don't know how to do. If your startup is a success, then there will be plenty of time for you to focus on the areas of your business that interest you most.
There are many reasons why businesses hire people, including:
It Takes A Lot Of Planning, But It Is Worth It.
Planning is the key to success. You will save money, time and avoid mistakes in the long run by planning your startup right. Let's take a look at some of the things that you need to consider when planning your startup:
Conclusion
If you can avoid these mistakes, you will be much more likely to succeed. We know it’s not easy, but if you stick with it and keep trying, then one day your startup might just become the next big thing!
Innovation in Employee Engagement for Individuals and Teams | Customer Success Manager @Honestly
2 年Yes, Hamid Rab Nawaz you are describing exactly what I experienced; these 7 are including also my main failures. I just want to add one point: It is from my point of view also a big, big failure if you are testing the product in a unsystematic way (my comment to your failure no. 3) . Testing unsystematically can cost a lot of money and time!! Usually (especially in IT and tech) the founders and tech-people do a lot of quantitative analytics with automatic tools like Google analytics and so forth. Tech people like automatic testing.... I think this is a big failure if you trust on that only. I have really good experience with qualitative methods and "mixing" them with quantitative methods. as a startup-founder you can make a really good testing and analytics with 3-5 testers and find out all (!) of your problems, if you ask them with a good methodology and make the focus groups and cognitive walkthroughs correctly. (you need to know some basic psychology and sociology - but every founder can learn that ?? )
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
2 年Love this.