Quick question: who cares about your content?
You know how Google would respond, right? Backlinks or it didn’t happen.
In fact, the #1 page on a SERP has almost 4-times the backlinks as those that land in the #2-10 spots!
And I know, for many businesses, this seems overwhelming.?
Often, business owners — and even SEOs themselves — complicate the process, making it difficult to maintain and scale your #backlink profile.
65% of #digitalmarketers consider link-building to be the most difficult part of Search Engine Optimization.
Too many professionals in the industry see backlinking as a problem that can only be resolved by throwing more money at it.
But that doesn’t have to be the case.
Here are my 7 simple steps to building an effective and scalable #linkbuilding process:
- Use competitor research tools to plan and evaluate your link-building strategy. An experienced Search Engine Optimization partner can maximize your ROI with these tools.
- Publish informative content that compiles statistics relevant to your vertical or niche. Collaborate with an expert content marketing team to ensure precision targeting.
- Create infographics to answer questions in your niche, and to accompany informative content. These are eye-catching and easy to share, which further increases your total number of #backlinks.
- Offer to update non-competing posts that feature outdated information on topics relevant to your niche. Link to appropriate pages on your site throughout the article, and to your Homepage or About Us page in your by-line.
- Search for “unlinked mentions,” and communicate the value of linking to your page. In fact, you should be doing this regularly as part of your content marketing process.
- Contact bloggers in your vertical, and request that they review your product or service. Create relevant media with your video production team, and share these exclusive assets with your contacts to improve the value and shareability of the content.
- Find “where to buy” guides, and submit your product/service to be included. Coordinate with a professional copywriting team to boost the value of your content and maximize engagement.
Learn more about developing a profitable link-building strategy, here.
If you aren’t experienced with these strategies, then don’t waste any more of your budget — speak to our backlink experts today!
Editor, Communications & Copywriting Professional
2 年With contacting vertical bloggers, always make sure they match your branding, and do not send out an email blast. Bloggers' time is limited, and they will not respond if you send the same message to say 10 people.