7 Lead Magnets You Can Create In 20 Minutes That Will Convert Like Crazy

Have you ever tried to sell to someone and they said they wanted to think about it... but never called you back? It’s pretty frustrating, right? You might have been told to email them or call them on the phone - but what if they don’t have your contact information? This is where a lead magnet comes in handy! What is a lead magnet? It’s a gift you give your audience for free. It’s a simple way to collect a prospect’s contact information without being pushy. Here is 7 Free Lead Magnet Ideas: What To Give Your Audience For Free?

What is a lead magnet?

A lead magnet is simply a free or inexpensive download (based on your audience) that you give to your audience. And it's great to use for whenever you are trying to build your email list - especially with social media. You can use a lead magnet on your blog, in your newsletter, in your social media channels, or even in your email campaigns. Think about it this way, if you are giving away a free course to your audience, how many of them are also going to share your course with their friends? Lead magnets can build your email list up fast, and you don't need to spend a ton of money to do it. A super simple way to get started is to create your own lead magnet for free. Here are 20 examples of ideas you can use to start building your email list with your first freebie.

Why should I use it?

Lead magnets are great because they take you out of the prospect’s mind. When you give them a gift, they can’t help but think about it. This makes it much easier to meet with the prospect and ask for the sale. Lead magnets can make it easier for you to lead the prospect into a call or get them to follow-up. It’s a two-way street. How does this happen? The more you share your value with others, the more valuable you become. Think about it like this - when you want to find a partner, you can go on Google and type in partners. The first link that comes up is likely going to have partners that you know of in common. I’m going to Google it. I’m going to find you and ask you to partner with me. If they do the same, great! But if they don’t, you can narrow it down even more.

7 Free Lead Magnet Ideas

Here are seven lead magnet ideas that you can give your audience for free:

1 – Splinter an Existing Product 

The idea behind this strategy is to take one of your existing products, excerpt out a portion of it, and then sell this splintered portion individually or use it as a lead magnet.

Let me give you a few examples:

•  You have a kettlebell training video course. You splinter off one video module and give it individually.
• You have an ebook on the topic of organic gardening. You excerpt out the chapter on recognizing and treating plant diseases, and then give this report as a lead magnet.
• You have a home-study course on the topic of online traffic generation. You splinter off the part of the training that focuses on social media marketing and give away this portion separately.
• You have an ecourse with coaching built-in. You give away the curriculum for the course.
• You have a series of webinar recordings. You excerpt out one or two recordings and give them away as a lead magnet

2 – Resource List or “Cheat Sheet”

Essentially, these are “ebooks” in the sense that they are often in PDF format. But, the way that you're phrasing it just lends itself to brevity.

They have a different “feel” to them, and you can get away with keeping them short and to the point.

3 – Templates or Toolkits

The idea here is that instead of giving them something they can read, you give them something they can USE.

If you look in the sidebar of this blog, you'll see that I offer several checklists. These aren't meant to be read, but to be used as a reference.

The whole idea is to give them an exact result and remove all the noise from it and just peel it back to basics. These kinds of things often have a higher perceived value than just something that they read.

4 – Videos

If video makes sense for what you're doing and you've got the skill and willpower to do it, then videos can be a very effective lead magnet.

The same principles apply as any other lead magnet, but you're using the format of video to deliver it.

5 – Free Trials

If you run a software business or some kind of membership site, you could offer a free trial as an incentive to subscribe.

In fact, in this case, you don't even need to position it as a “subscription”. I mean, in almost all cases, people are pretty used to entering their email addresses as part of creating an account or registering a piece of software. So, that's all you're doing.

6 – Discounts

It might not be appropriate for many blog owners, but if you're running any kind of ecommerce business, it can be perfect. Offer to send them exclusive discounts, special offers.

7 – Quiz, Survey, Free Analysis

This one takes more work to set up, but can be quite effective.

Allow people to take a test which analyzes something they're interested in and gives them a custom result. Or have them take a quiz to test their knowledge and send them their score via email.

… which, of course, means, you have to ask for their email!

Once again, this is an extremely fast way to create a lead Magnet. However, one of the big advantages is that the splintered product will naturally lead to the main product. And that means you’re creating a product with a backend sales opportunity already built into it.

To achieve your goals with online marketing, you need to be strategic. You need to find ways to cut through the noise, so that people start to notice you. As a marketer, you don’t need to be an expert in SEO, but you do need to know how to create leads and convert them into customers. What’s your favorite digital marketing strategy that works like a charm? Tired of the excuses? Get Productive and Network Like A Pro then Get access to clickoble Academy for Free - Get It Now!