7 Lead Generation Ideas for 2024

GenAI will handle 30% of lead scoring and customer data analysis by 2027. AI takes over time-consuming activities, freeing up your team to create new campaigns that generate more and better leads. Lead generation in 2024 uses hyper-engaging videos and tailored landing pages to target clients' interests and trouble concerns. When competition is intense, you must be imaginative.

B2B lead generation—what is it?

B2B lead generation involves finding potential customers (leads) and nurturing their interest in your product or service until they convert. No new customers (or few!) would come without this step at the top of your sales funnel and buyer journey. Lead generation nurtures customers who are already familiar with your products but have yet to convert, unlike demand generation, which targets newcomers to raise their interest and awareness. Creating demand is excellent, but sales are essential to any organization. It's not enough to generate the most leads—you also need the right ones. 37.1% of marketers say high-quality leads are their top challenge. Think of a webinar attendee who signed up for your emails. This lead's information shows that they're a student performing market research, so you know they won't work with you. They are technically a lead, but not a good one. Understanding lead data and assessing leads will help you generate leads. Then, use lead generating landing sites, social media, and search engines to quickly move leads down the funnel and boost conversions.

7 B2B Lead Generation Ideas in 2024

1. Customized Outreach Finding and contacting dozens of new customers is difficult. In addition, B2B marketers are waking attention to social networks like LinkedIn. LinkedIn now limits connection requests to 100–200 per week, down from 700. That may be plenty for a small business with few prospects, but more (high-quality) leads are better. With a limited amount of prospects, you and your sales staff must carefully consider each invitation and engagement. Personalize your messaging based on user data to make each interaction count. To demonstrate your research, you can address a specific pain area or highlight something they've posted on social media in addition to addressing them by name.

2. Interactive content Content marketing will always rule. Not every content works, especially in 2024. Today's prospects demand immersive material, so use VR, live videos, and chats. Our material should be socially responsible. Customers want brands to be transparent and purpose-driven and address societal issues. Make sure your material reflects your brand and ideals from the inside out. This is especially important in employee advocacy initiatives, where employees promote your brand and values.

3. Voice/Search Marketing Nearly 98% of smartphone users have used Siri, which is on over 500 million devices. Like Siri, Alexa and Google Assistant are popular. As voice assistants grow in 2024, businesses like yours must optimize their content for conversational, long-tail keywords that resemble natural language queries. This “voice optimization” involves anticipating how potential customers may ask questions about their products or services. Use market research or user testing to learn what customers are voice-searching for. Structure your website content for featured snippets and quick responses to improve voice search results. To boost voice search performance and accessibility, use schema markup for FAQ sections and local SEO methods.

4. Social Selling Social selling helps your sales team sell more. Your salespeople must communicate directly with potential consumers on their own social media platforms and networks, which may seem redundant. One-on-one interactions let salespeople connect with leads, offer useful content, and personalize connections. Social selling uses social media to build trust, brand loyalty, and sales. Social selling has worked for 87% of sellers, so if you haven't tried it with your team, you may be missing out.

5. Account-based marketing Account-based marketing (ABM) is the best way to make customers feel special and cared for. Target users with location-based emails or dynamic product suggestions based on Google searches using advanced data analytics and AI. Integrate these campaigns with CRM and marketing automation solutions to improve lead scoring and operations. To impress leads, develop personalised video messages or unique virtual events. Always reference each account's pain areas and goals in your material.

6. Podcasting Though podcasts peaked a few years ago, they remain relevant. However, with over 5 million podcasts on streaming platforms, you must work hard to create one that attracts your leads' attention. Conduct extensive competitive analysis to understand your audience and their podcast preferences. You want a podcast that provides value without selling to generate trust and thought leadership. To assess success, track downloads, streaming, social media interaction, and reviews. Consider making a podcast-based webinar with video. In this 2-in-1 technique, you reuse and maximize resources while expanding your reach. If you wish to try webinars, establish a clear marketing approach to increase registrations.

7. Video Video You merely need to show up and give interesting branded content to grab attention since people are already hooked to their devices. The channels you use determine your video kind. On social media, short films are preferable. Users are on the go and don't have as much time as on a Friday night couch. Video formats must be optimized for mobile and limited to 60 seconds because 75% of consumers view short-form video on their phones. Caption videos since many viewers turn off the sound. Another option is live streaming. 161.4 million viewed live video in 2023, and this amount grows in 2024. Livestream unique events, announcements, product demos that operate like discovery calls, and amusing “meet the team” films. Yes, company videos engage B2B prospects as well as B2C. Talk to their problems and interests and be personable (B2B doesn't equal boring). Track conversions, clicks, and engagement to measure success.

Improve Lead Gen for 2024 and Beyond Lead generation in 2024 is challenging marketing teams worldwide to improve. What your clients want now matters more than what your team wants to produce. These ideas and experimenting with numerous marketing channels and formats will improve your lead gen efforts and assure their long-term sustainability.