7 key steps to creating massive amounts of content for your business at scale. (in only 60 minutes per week)

Carve out 15 minutes per day and devote 100% of that time to 
creating content for your own business. You will
create enough content to reach thousands of people. 

So quit being so fancy and get to work.

Below is a sample of what that could look like...  

What if you were to, say, outline your social media posts once a week. Take a 10 minute meeting on Monday with a couple key people in your organization. Here's an example of what I'd do almost regardless of industry. This is a method used by some of the best content creators out there. It starts with a Facebook Live video as its foundation and creates the rest of its content around this theme for a whole week.

1. FACEBOOK LIVE. Start with a live streaming video from your company page to Facebook on Monday morning. This means pull out your phone and record a live video for 2-3 minutes. Use a microphone, or don't. Who cares. Create an outline for it and stick to the bullet points. Say what you're going to say, say it and then say it again...
2. CREATE A BLOG POST BASED ON THE VIDEO. Use your blog to take the video you created and write 300-450 words. Use key SEO terms that you can get from a service like Ahrefs.com or a simple Wordpress.com SEO tool to build some keywords. Send out the blog posts to your newsletter subscribers. Post the blog to Facebook, Twitter and LinkedIn using a service like Buffer or Hootsuite. If possible, create two blog posts based on the live video you create. Post these on Tuesday and Friday. Share the post on LinkedIn as a long-form post (just like the one you're reading, or a shorter one in the timeline) and to Medium.com as a full article. 
3. RE-PURPOSE THE VIDEO. CUT IT IN TWO OR THREE. Take that video and quickly edit it into 2 or more other videos to repost later in the week. Link back to the blog post in each video you post. 
4. CHOP UP THE BEST POINTS. Take the best points of that live video and chop it up into manageable soundbites. Take your best lines and use those as tweets and LinkedIn nuggets. Link out to the blog post after your quotes or nuggets that way as well. 
5. CREATE IMAGES. Create an image, meme or quote that fits the purpose of the video and post that to Instagram. Use one of the images I use canva.com for free to create quick Instagram-ready images and usually one of the templates they have there. Use appropriate hashtags to spread the message to a wider audience. 
6. USE THE LIVE VIDEO AND CREATE A PODCAST FOR BONUS POINTS: This takes a bit more coordination, but don't poo-pooh it. Create a 3 minute podcast using the same Live video you created above. Share it to Anchor, Soundcloud, Sticher, iTunes, etc. If one person listens to each, you've done your job. 
7. FACEBOOK ADS. Take the best performing post of the week and boost it to your Voltron List. What's a Voltron List you ask? So glad you asked. Visit my post on this subject for a more advanced look at how to maximize efficiency with your ads.

THE PUNCH LINE

All of the above takes 3 people about 55 minutes per week if you're efficient about it. 10 minutes to prep/outline the video. 5 minutes to shoot the live video. 10 minutes to create images. 25 minutes to write a blog post based on the video. 5 minutes to schedule all the posts on Buffer.com. 

So you have this romantic vision of your business and brand. Great. But instead of just creating and getting feedback from customers on it and engaging with your audience in real time, you're living in the past.

You're forgetting that in the social space, creating content on the fly and improving on that the next time is so important to staying top of mind. I don't care how huge your organization is or how important you think your brand is. If you're not creating content at scale, you might as well not even exist.

This is true regardless of if you want to pretend you're a huge agency or a two person shop.

The time that you're wasting on making it perfect or being too fancy is distancing yourself from creating the type of scale you need to make social content actually work. 

Don't let the perfect be the enemy of progress.