7 Key Social Media ROI Measurements

First Available on the Exponential Sales Blog, [here]

Social Media Return on Investment (ROI) is a topic sure to get more attention as more companies slowly but surely learn to leverage the power of “Social Media" for growth.

Moving your organization into the "Social" World is not an easy task. Social will only have a long term lasting impact if you measure and take action on results.

There are multiple levels of activity that need to be measured in order to know how well you and your company are doing by activating "social" across your organization. Here are some of the more important measurements but this is not all of them.

1. How many posts do you put on company social platforms per week, you know those icons on your corporate website?

- Is it 1-3? This is not good enough

- Is it 3-5? Getting there

 - Is it 5-10? Now you'll get some traction!

• The only way to keep the platforms engaged with you, is to engage with them! Each channel is different, and your strategy needs to reflect your prospects activity. Are you aware of how active your company is? If you don't know you should!!

2. How many of these “social” posts were shared and targeted (account-based marketing) by your front-line teams?

- Is it 10 - 20%? This is not good enough

- Is it 20-50%? getting there

 - Is it 50-80%? Now your getting results

• The first step in getting engagement is being engaged! Your team, who is interacting with their customers regularly (right?) and has made those personal and network connections with your customers (right?), needs to be bringing your company's content to your customers attention. Are they clicking that "Like" button?

3. How many of these posts are being tracked for their results by way of the activity they develop?

- Is it none? Than why are you doing them?

- Is it some? why not all?

- All, good.

• Your marketing team and your sales team should be working together, just as they do for inbound inquires, to ensure that your online interactions are being followed up with.

4. How many of your team are actively following up on your shared content and what is their level of engagement?

[You can Continue reading this article here, on the Exponential Sales Blog]!

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** An overwhelming number of companies are still stuck in the mindset that social media is the domain of marketing rather than sales. As buying patterns continue to evolve this is an increasingly dangerous position to take. More and more every day, buyers are reaching out via social channels rather than phone or email, and your sales team needs to be equipped to properly follow-up with these leads. **

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