7 High-Impact Intent Data Strategies That Drive Results

ABM is a proven approach for B2B marketers, but to truly excel, you need more than a solid target list. That’s where intent signals come in.

Intent data allows you to identify and prioritize accounts actively researching your solutions, ensuring your marketing efforts hit the mark. With real-time insights, you can align sales and marketing teams to engage prospects when they’re most receptive and create hyper-personalized content that resonates.

Want to know how to implement this? We’ve outlined seven high-impact strategies to take your ABM to the next level, from optimizing ad spend to enhancing account nurturing with multi-channel engagement.

Ready to transform your ABM results? Read the blog → Supercharge Your ABM: 7 High-Impact Intent Data Strategies That Drive Results

Outbound is Broken. Here’s Why and How to Fix It.

Outbound has become a numbers game that overlooks the essential human-to-human connections that drive successful sales. This approach is costly, burns out sales teams, and alienates potential customers. But it doesn’t have to be this way. In this fireside chat, Omar A., Co-Founder & CRO at Salesfinity, and Eric James, Sr. VP of Sales at SalesIntel, will explore the pitfalls of modern outbound sales and present a new, more effective way forward.

→ Register Now ←

??? I have 99 problems, but my ICP ain't one.

Want earlier access to these pipeline pioneers? Subscribe to the show and learn from other's go-to-market mistakes, triumphs, and experiments being tested today. → Get Earlier Access

Cesar Viana Teague , Growth Advisor at Nextlevel Consulting, shares a key lesson from 2023. His primary focus on a specific target audience didn’t deliver the expected results, prompting him to reevaluate his Ideal Customer Profile. This led to a diversified client base, ultimately creating a more stable and reliable pipeline.

Natalie Taylor , Head of Marketing at Capsule, shares her journey with defining a clear ICP and sales process. By focusing on pain points and creating highly personalized demos, Natalie and her team saw a significant increase in conversion rates. Additionally, Capsule is shifting towards a product-led growth strategy, supported by organic content to attract and engage users.

Kyle Smith , Managing Partner at The Bridge Group, learned first-hand the need to maintain momentum in revenue pipeline creation even during prosperous times. His budget allocation for the year reflects a focus on customer-led growth, marketing-led growth, and sales-led growth, with a strong emphasis on renewal and content-driven strategies.

Want a closer look at what we do without scheduling a demo?

Join us for a live product walkthrough and get the inside scoop. Live every Thursday at 11:00 AM (ET). → Register Now

Enjoy the long weekend all,

The SalesIntel Team