7 Headline Writing Tips You Need to Know

Headlines are the first thing that people see before reading any content. And, these are what determine whether or not they will go ahead and actually read your content.

That is why writing attention-grabbing and relevant titles should be an essential part of your content strategy. If you’ve got your headlines right, then you’ve already won half the battle.

In this post, I have listed 7 of the most effective headline writing tips that you can use to ace your headline game.

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1. Use Numbers and Statistics

Using numbers and statistics in your headlines immediately builds credibility and authenticity. Even if you don’t provide statistics, just using a number helps the brain organize information in a logical manner, thus, making it more click-worthy.

If you write a listicle and tell readers exactly how many points you are going to cover, they will instantly know whether to invest time in it or not. A study conducted by Venngage clearly shows that using numbers gets more engagement than using just words.

For example, check out the two headlines mentioned below to see which one you’re more likely to click on.

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Most people would prefer the first one because it makes a specific promise and quantifies it. It is, unquestionably, more believable and seems credible.

Using numbers is one of the most effective headline writing tips that anyone can give you. So, leverage this and see the results for yourself.

Pro Tip: Odd numbers tend to work better in listicles because they seem more random.

2. Include Your Primary Keyword

This might seem obvious, but a lot of people don’t pay enough attention to this useful headline writing tip. You should include the exact keyword you’re targeting in your headline, without exception.

This will help the users searching for that keyword find your content easily. It will also help your content rank well in Google search results.

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3. Provide a Solution

This is another useful headline writing tip that definitely works. People often search the internet looking for answers to specific questions or solutions to some challenges. You can grab their attention by using a headline that provides a solution to their problems.

This is probably why “how to” content works so well because it gives a step-by-step solution to a user query.

Check out this blog post headline that provides a solution to the people who are struggling to rank well on Google search results.

Continue reading this article on Shane Barker's blog.