7 Hacks for building a? better webinar

In this article, I will tell you exactly what to do to make webinars easy.

Hack #1: Open Q&A

The Q&A is great for lead generation!

If you’re an expert in a given field, it’s one of the best ways to establish yourself with an audience.

It can do wonders for your authority and credibility. If you can give an attendee even the smallest win during a live webinar, your credibility goes through the roof.

Pro Tip: On the Q&A webinar, invite attendees to a separate webinar on a specific topic or product. Market and sell from there.

Hack #2: The 5x3 Method

One of my favorites is the 5x3 method.

Make it in a 5-step system. “5 Steps to Learn How to Python” or “Crack the Interview in 5 Steps.”

It’s easy to remember, catchy, and simplified.

For each of the 5 steps, break the details of how to execute each step into 3 sub-steps.

Pro Tip: The 5x3 format lends itself well to downloadable handouts, like PDF infographics. Good webinar platforms include a feature to give attendees downloads as a takeaway resource.

Hack #3: The TOKYO Method

The TOKYO method is an easy format for sales webinars. In other words, your most qualified leads. So all you have to do is make the case that you do have the solution they’ve been looking for.

It stands for Topic, Outline, Keynote, Your Engagement, and Offer.

In that order:

??Come up with a webinar topic like- How to Learn HTML Coding in 30 Days with [Name of Course]

??Outline a presentation that makes the best case for your product.

??Create a slideshow using PowerPoint or Google Slides

??Use various engagement strategies like:

- Asking the audience questions

- Bringing audience members on stage

- Checking for comprehension “Can anyone think of a way they would apply this lesson to their situation?”

- Playing video testimonials from previous customers (or even better, bringing a customer on live to take questions)

??Present your offer. Make sure it includes a special deal for anyone who buys during the webinar.

Pro Tip: For the “Outline” step, you can change the 5x3 method to focus on sales, either as a 5-step progression to achieving a goal with your product or as a “5 Reasons to…” use your product.

Hack #4: Automation

Automated webinars have two main advantages:

??They’re not timebound, which means you can reach way more people in various time zones and on any schedule.

??You can make them “perfect.” Edit, without the pressure of performing for a live audience.

Pro Tip: Don’t package recordings of old live webinars. Film something for automation. Acknowledge the fact that it’s pre-recorded. And for the love of webinars, don’t lie to your audience.

Hack #6: The Hybrid Webinar

To combine the benefits of live and automated webinars, host a hybrid! You can package the instructional or promotional “meat” of your presentation into a pre-recorded video, then play it after you’ve warmed up the crowd.

After that, take questions and or pitch your offer.

Pro Tip: Use the webinar platform’s chat feature to stay engaged with the audience while the recorded part is playing.

Hack #7: The Interview

Bring your audience a well-known interesting expert.

Even better, you get to share your special guest’s audience, converting some of them into your own customers. That’s why it’s important to interview someone who’s in a related field, but not a direct competitor.

For example, a business coach can interview a digital marketing expert.

Pro Tip: Part of convincing someone to appear on your webinar is promising to do the heavy lifting. You’ll host the webinar, run the presentation, and come up with the questions for your guests in advance.

Make it an easy marketing opportunity for them, not a chore!

So, try a few of these hacks, and watch your audience and revenue grow.

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