7 Growth Marketing Tactics to Drive Traffic to Your Brand
If you are a marketing professional you have come to the right place. Below we will recommend incredible tactics for your campaigns experienced and tested by our growth marketing team that will help you take your strategy and your results to the next level.
1. Twitter Hashtag Listbuilding & Targeting
Hashtags can be great qualifiers for targeting, and this tactic will allow you to target events not listed under Twitters internal event targeting. To create a list based on a hashtag (i.e. for an event) you will need to: 1. Create a Twitter list (make sure you select "private"; if relevant) 2. Create an IFTTT recipe, specifying the hashtag you want to track and the name of the list you just created. 3. For paid advertising, once your list is built, you can export it and then import it to Twitter as a tailored audience 4. Create campaign targeting the new custom audience.
2. Social Proof CTA
Using social proof as a part of your CTA adds legitimacy/authority, and people are more likely to follow a crowd. Find a strong and applicable quote about your product from a client or influencer and include it with a CTA button. This tactic can be effective for listbuilding, app installs, lead collection, etc.
3. Cost Savings Ad Copy
Demonstrate the logical appeal of cost-savings to your customer by examining the benefits of your offer from the customer’s perspective. Quantify the monetary savings. Think about how much money your offer saves a customer in a day, week, year, etc.. Lay out the cost benefits clearly and and potential customers will be able to justify their investment. Examples: “Save $50 a day by switching to us.” “Average weekly savings of over $500” “The most fuel efficient car in the market. Stop spending so much on gas.”
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4. Gender Focused Ad Copy
Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating harmful gender stereotypes - which could lead to a PR disaster . Examples: “A rugged, strong truck for game day tailgates. You need this, dude.” “The perfect romance novel for when he falls asleep in his man cave.”
5. Two-Sided Referral
Try offering an incentive to users to refer you and for new users to join. This gives incentives to the person who shares (who benefits directly) and decreases anxiety for the person they share with (they also benefit, so they aren't worried about the person who shares getting an incentive).
6. Anchoring Ad Copy
Leverage the anchoring effect in your copy by creating an “anchor” that helps people make decisions without hesitation. People have the tendency to rely too heavily on the information that is first presented to them; take advantage of this tendency. Connect your offer with a specific price-point or a more well-known brand to give potential customers a frame of reference. Examples: “5 blades, only 1 dollar.” “50% softer than Kleenex.” “Laptops that perform better than Apple products.”
7. Viral Referral Widget
Add a widget to incentivize sharing post signup. If you’re already built a landing page that converts, take it a step further with a viral boost. Viral referral widgets allow you to offer rewards to users who share your website with friends in their network. Incentivizing people who sign up for your page to share it with their friends can quickly double your conversion rate without your company reaching out to anyone else.