7 Graphic Design Mistakes You Should Never Commit

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Let's talk a little about what is graphic design,

Think of it like this: Graphic design is a big deal in marketing. But if your graphics aren't up to scratch, they could sink your whole campaign and hurt your brand. One major mistake? Making graphics that don't match your brand's story. It's like missing a key part of the puzzle. Because when you mess this up, your brand won't stand out and stick in people's minds. It's all about getting your position right – and missing it could really set you back..

1. Lack of consistency

Your graphic design should give the feel of oneness. Use the same visual elements throughout the design. For example, a “Contact Us” button that is blue and rounded at the top of the web page needs to be the same at the bottom of the material. You can’t have a red button at the bottom of the material. However, don’t overdo consistency.

2. Not aligning elements?

Is your design appearing in print, on the web, or on TV? The medium is crucial to selecting the style of your design. For instance, the RGB color model works well for the web, and CMYK for print. Different design styles work well for different mediums. Not designing for the medium is a recipe for failure.

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3. Not communicating the message clearly

Sometimes?graphic designers?get so involved in colors and shapes that they forget the message. The primary duty of a graphic designer is to communicate a message effectively. Colors and shapes are just the means, not the end. Remember, the ultimate measure of your success is how well you have communicated the message.

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4. Choosing wrong font combinations

Font combinations?are based on the purpose of the graphic. Do you want the graphic to have an impact? Do you want to come across as artsy? Does a comic font serve the purpose best?

Whatever your needs, they are served by combining fonts that go well together. Sometimes the purpose of the design is best served by using the same font throughout. Sometimes you may need to use a combination of fonts that match in style and effect.

5. Not following visual hierarchy

Visual hierarchy is an essential part of any design. The place and importance of each element are defined through a visual hierarchy. Usually, the more important elements are larger than the less important ones. Implementing visual hierarchy is essential to proper communication of the marketing message.

6. Save it in a wrong file format

There are two types of image files, raster images, and vectors, the first one is made up of pixels and the second one is made of geometric lines and curves, the main difference between these two types of files is that the vector images can be scaled to any size without losing quality, and raster images will lose quality.

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A common error made by non-designers and beginner designers is by saving their designs in the wrong format for example saving a logo design in .jpeg, making them lose quality when it’s scaled, if you plan to scale your design like a logo design you must save it in a Vector file like .PDF or .SVG. If you want to know more about the different types of file formats in graphic design, I have a?complete guide about file formats?you can read it.

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7. Using stock images?

In thorough, professional graphic design, you should avoid the use of stock images. Stock images are affordable but usually make a project look cheap and unprofessional. They are usually generic and representational in nature, which may dilute the essence of your story. Low-resolution stock images, in particular, are not the best options when creating a professional graphic design.

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"Mistakes are part of the process of every designer, you need to make them, identify and correct them to continue your learning path, but to save you some time and avoid you to make these mistakes I made this list to help you identify the common errors and correct them to make your design projects look better and more professional.

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Hope you find this post useful and if you want to learn more about graphic design you can read these guides."

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