7 Good practices for making your Edgerank on facebook

1. QUALITY CONTENT-This is the core of anything relating to your posting strategy. Producing quality content that is relevant to your business and audience is key to a successful social media strategy. Ideally, post things that relate to your business but still have interesting angles and stories for your audience. A good posting strategy is about good storytelling. And good stories engage people! Remember that Edgerank directly relates to your Engagement Rates! The more engaging your posts are, the more people will see it and your affinity will continue to increase.

2. FOLLOW THE RULES –This may sound awkward to many people talking about morals and social media, however, the truth is that breaking the rules only has short-term benefits. The moment you start moving to a grey zone or black zone of social marketing you are not only risking your brand reputation but you may also be punished. The more people that report your Page, the more Facebook will penalize your Page. Resulting in rapidly decreasing your future reach.

3. POST FORMAT –Photos and videos are an obvious and proven choice for engaging Fans, but in many cases a link to a great story or a clever status can be super powerful as well. Pay attention to general suggestions for generating a good ER such as don’t make the posts too long, use questions and call to actions, play with words and fill blanks,..

4. POST FREQUENCY-