7 Game-Changing E-Commerce Trends To Follow In 2022 For Greater Revenue

2022 is here! 2021 has been a rollercoaster ride. On one side there were immense growth opportunities as global ecommerce sales crossed $4.921 trillion in 2021. On the other hand, there were a lot of market fluctuations – shifts in online buyers’ behaviour, mainstreaming of omnichannel shopping, modern customer touchpoints like voice devices, quick commerce and many more.

As an ecommerce brand, if you have mixed feelings for 2022 you are not alone. While there is excitement and optimism there also is uncertainty. Sustaining the growth plans in an extremely dynamic industry, where new ecommerce trends keep on emerging, every year seems to be quite a challenge.

But, worry not, as we have you covered!

To help you strategize your ecommerce brand’s growth in 2022, we are spilling out 7 ecommerce trends that will dominate the market in the coming years. Here we go:

7 Ecommerce trends predicted to dominate in 2022 and beyond

Ecommerce trend 1: Mobile commerce?

Mobile traffic is increasing as people spend the majority of their time on mobile.? Mobile devices not only help in boosting online sales but are proven to be effective with in-store sales as well. Most buyers use their mobile to place an order while exploring the product in real-time. That's why mobile is crucial to ecommerce.?

M-Commerce Trends?

• $3.79 trillion revenue is expected to come from mobiles in 2022
• 44.5% of eCommerce transactions were done via mobile in 2020 (Statista)
• 20% CAGR? for mobile wallet transactions between 2020-2027 (GM Insights)
• 61% of mobile consumers are more likely to buy from mobile sites that customize information to location and preferences

The three most critical problems faced by customers in mobile shopping are lack of security, small-sized content, insufficient product information and poor navigation

How to leverage mobile commerce to multiply mobile sales?

• Build a mobile app with advanced features to simplify the purchase journey
• Send triggered push notifications about new arrivals, hot collections, cart abandonment, etc. to re-engage app users. In-app Notifications are proven to boost conversion rates
• Build a simple 3 step mobile checkout i.e. Shipping > Payment > Order Confirmation.

To get started with mobile commerce, StoreHippo mobile-first ecommerce platform provides inbuilt mobile solutions. You can build an app with ZERO coding and at no additional cost. Stores powered by StoreHippo are by default mobile optimized, therefore, no need for a developer for further optimization. To design beautiful and responsive mobile pages, StoreHippo offers mobile-friendly and customisable themes. Along with this, StoreHippo also enables you to convert your online store into Progressive Web Apps in just a few clicks. Your PWA store looks, feels and works just like a mobile app when opened in any browser.

Ecommerce trend 2: D2C Selling?

Adopting the D2C model, allows brands to personalize the entire customer journey from onboarding to order fulfilment. By eliminating the middlemen (retailers, wholesalers), D2C offers greater control over product pricing, marketing, brand messaging, sales strategy, logistics and customer experience. Such extensive control boosts your brand value, customer satisfaction, customer Lifetime Value(LTV) and sales. Let’s see what D2C customers prefer:

How customers react to D2C

• 55% of consumers prefer D2C brands over multi-brand retailers and offline resellers. (Invespcro)
• 40% of consumers say their shopping budget will go toward D2C stores. All thanks to low prices, personalized customer journey, lucrative discounts and coupons,? etc. (Invespcro)

How to give a D2C? shopping experience?

D2C is more about connecting with customers at every stage of the customer journey. Here are quick tips to get started:

• List down all customer pain points which your product can solve. Focus your product and marketing efforts on your customer’s pain point(s)
• Build an attractive subscription model that contains free returns, free deliveries, discounted prices, special gifts, etc.?
• Leverage digital influencers whose content is relevant to your product.?
• Create hyper-targeted ads and shopping ads on social media, YouTube and Google.?
• Disrupt social media with powerful videos, images, memes and stories. Interact with customers in comments and DMs in real-time, and give them quick responses.?

StoreHippo offers comprehensive D2C solutions that make it easy for brands of any size and industry vertical to transition to direct-to-consumer selling in record time. With flexible and agile D2C solutions from StoreHippo, brands can easily experiment with conventional or hybrid D2C models.

Ecommerce trend 3: Video Shopping?

Have you ever shopped for something online that didn't meet expectations? Well, 50% of people experienced the same when they received the products. This is because many sites missed showing the real look and feel of the product, apart from showing beautified pictures which can be misleading sometimes.?

That's where the product video comes into the picture. Through videos, you can earn loyalty and improve customer satisfaction by giving a 360 product view. Let's learn more.

Product Videos: Why Customers Prefer Them

• 40% of shoppers have purchased products discovered on YouTube (Think with Google)
• 96% of buyers watch explainer videos to know a product/service
• 84% of buyers say that product videos persuade them to purchase. (Wyzowl)

How to offer impactful Video Shopping?

• Add videos to product pages to increase customer satisfaction and purchase rate. Embed user-generated or tutorial videos to demonstrate your product capabilities.
• Create Video shopping ads on youtube to drive traffic to your website and increase sales.
• Partner with Vloggers on Youtube to make videos around your products and use their audiences (or subscribers) to increase your site traffic.?

StoreHippo offers you options to add videos to your product, blog and any other dynamic pages you build for promoting your products and services. Use videos across your online store to help your customers make informed decisions thus driving customer satisfaction and loyalty.

Ecommerce trend 4: Omnichannel Customer Shopping Journey

Consumers shop while they scroll Instagram, Facebook or Youtube feeds. They shop while reading the news online. They shop on the app while in-store. This is called omnichannel customer journey, where customers use multiple channels to shop. Here every channel is interconnected that creates personalized shopping experiences across channels.

Omnichannel Shopping Statistics

• 80% Of in-store traffic is driven via omnichannel strategies.?
• 74 % Of customers do online research before visiting a physical store. (Think With Google)
• 9.5% Year-on-year spike in yearly revenue and 7.5% decline in cost per customer is noticed by Brands with strong omnichannel customer experience.
• 64% Of marketers say lack of resources is the top barrier in omnichannel marketing. (CMO Club)

Here is how you can leverage omnichannel:

• Shift to Headless CMS: Headless decouples frontend from backend that further dissolves the interdependency between marketers and developers. Developers can work on personalizing customer experiences across channels via APIs. Whereas, marketers can create and publish content without coding.
• Integrate Your Ecommerce Stack: Integrate your marketing, accounting, CRM, delivery, payment and analytics software to enable OmniChannel shopping.?

StoreHippo’s headless architecture lets you connect multiple customer touchpoints; be it websites, mobile apps, email, kiosks, social media or voice-activated digital assistants. It uses the APIs of best in breed software to integrate seamlessly with your brand's online store and create phenomenal frontend experiences.??

Ecommerce trend 5: Data-Driven Marketing (Aka Growth Marketing)

Data-driven marketing is a rock-solid technique to avoid assumptions and make concrete marketing decisions. By analyzing past customer data, you can build personalized customer journeys across channels. This will eventually solve your marketing pains of low conversion rate, low customer retention rate and low ROI etc.

How to collect customers' data??

There are a variety of tools for customer data collection and behaviour analysis. Like Google Analytics, Google Search Console, Google Ads, social media, heatmaps, chatbots, checkout forms, survey forms, etc. By integrating them on your site, you can easily collect, segment and analyze data.

Another data source is digital advertisements. Google and Facebook give advertisers access to trillions of customers registered on their database. So why not kick start an ad campaign to drive new customers at a nominal cost.?

?StoreHippo supports integrations of 100+ marketing and advertising tools for data collection and analysis. Integrations speed your marketing operations while boosting ROI. You can even integrate site forms, chatbots and other tools to CRM to store data.

Tips to launch a Data-Driven Marketing Strategy

• Create FOMO marketing campaigns: Retarget site visitors who have not purchased yet but added items to cart or viewed items. You can show limited-edition price drops, time-sensitive special offers, or ‘online only’ exclusive offers.?
• Create Super-targeted landing pages: Build a brand new ad or email campaign. Brands with 20-30 landing pages convert more of their traffic to conversions (Marketing Experiments).?

Need help with landing pages? StoreHippo ecommerce platform lets you design high converting landing pages through its easy to use, mobile-responsive templates. With drag and drop functionality, you can customize templates as per your business requirements.?

Ecommerce trend 6: Voice Shopping?

Voice shopping has seen widespread growth in recent years. Thanks to the growing demand for voice assistants like Siri, Google Assistant, Amazon Alexa, etc. As technology adoption is still in a nascent stage, it is expected to boom in 2022 and beyond.??

Voice Shopping Growth???

• $40 billion revenue is expected from Voice shopping in 2022 (Business Insider).??
• 43% of voice-enabled device owners use their devices for online shopping??
• 27% of online users are using voice search on mobile (Google).

How to offer impactful Voice Shopping?

1. Focus on adding conversational keywords in the FAQ section, URLs, titles, headings and content of the product pages. For example: What are the best party speakers? -- as a heading.
2. Add trigger words like what, how, best, top, order, etc; as these words are popular among voice shoppers. Doing this can increase your ranking for voice searches on Google.?

StoreHippo gives you access to SEO tools through which you can make your site voice friendly. Through SEO tools, you can add keywords to meta titles, meta descriptions, URLs, content, headings, etc. The best part is you don't need developers to do these changes.

Ecommerce trend 7: Personalization

22% of customers are willing to share personal information and pay more in exchange for a personalized experience (Deloitte). For example, Nike allows customers to create their designs and choose their preferred colours in the shoe category.

How to personalize your online store?

• Create discounts and coupons based on user behaviour, demographics and purchase history. For example: for loyal customers, you can credit shopping points, cashback, discounts to their account as rewards.
• Show Products recommendations on customers’ homepage feed based on their location, purchase history, browsing history, etc.
• Leverage Upsell, Cross-sell and Downsell techniques after checkout.?
• Personalize Your Campaigns and Emails, as it generates 10% more conversions.

StoreHippo flexible ecommerce platform with its 300+ native features, easily customizable and extensible backend, multilingual solutions, customer segment based storefronts, and a powerful discount engine makes it possible for enterprise brands to create personalised buyer journeys that engage and convert better.?

Final Takeaways: How to scale your business in 2022?

If you want to negotiate upcoming challenges and fleeting customer behaviour in 2022, then adapting these 7 ecommerce trends is crucial. These trends whether it is transitioning your brand to direct to consumer model or going omnichannel or using data-driven insights for growth are totally achievable with the right tech solution at your disposal.?

It’s time to revamp your ecommerce strategies to take advantage of upcoming trends. Certainly, StoreHippo can help you with all the technology solutions you need for a successful 2022. From headless CMS, marketing and SEO tools, inbuilt mobile commerce features to third party integrations, integrated payments solutions, logistics support; you get every feature in one place.

Want to see how StoreHippo can boost your brand value in 2022? Get started with a 14 days free trial of StoreHippo to experience its futuristic features.