7 Flavours. 7 Artists.
PROPERCORN’S BRAND NEW PACKS HAVE LANDED
I’m hugely excited to reveal PROPERCORN’s brand new packaging hitting the shelves this April.
Here at PROPERCORN, we’ve always put creativity at the heart of our business and our new packs are a real celebration of this. Our latest evolution reflects months of hard work from our in-house team and seven incredibly talented artists from around the world, bringing to life each of our flavour profiles through different illustrative styles. Textural peanut hills, vanilla pod boats and sun-drenched chilli trees - every pack has a bespoke approach, deserving the same craft and attention that we pour into making the recipes in the first place.
As well as giving PROPERCORN more standout in store, we wanted to add personality to each of our unique flavour profiles. Every illustration now has a different story to explore - the artist, their inspiration and each of their colourful flavour worlds. We’re incredibly proud to be able give a permanent platform to all this brilliant creative talent and can’t wait to see their names taking pride of place on pack.
Our new designs will extend across our single, sharing and multipack formats from April, with each format showcasing a different snapshot from the illustrative flavour world. The refreshed creative will also be reflected across point of sale, “luggage-style” shelf ready packaging and free-standing and counter top display units.
The beautiful and bold new packs were designed by Elena Boils, Kelly Anna, Tom Abbiss Smith, Nathan Joyce, Kim Sielbeck, Pietari Posti and Billy Clark.
Follow us @PROPERCORN to find out more about the story behind each pack.
SVP Global Marketing, BBC Studios [any views shared are my own]
6 年So striking, great work!
Marketing, Communications and Public Affairs Director at Help for Heroes
6 年They look fantastic Wayne! Great work.
In a world of AI driven insight, I focus on human centred research and use 35 years of experience to reference and benchmark
6 年Fantastic looking packs and range. They will create the right sort of noise in that category I am sure.
Consultant & Advisor | Unlocking Potential in Brands & Businesses | Consumer Goods Expert | Marketing Vice President | Ex The Coca-Cola Company. Unilever, Puma
6 年Looks great Wayne!
Global Health Policy
6 年Exciting products, well done!