7 Fatal LinkedIn Errors that Cost Marketers Millions

LinkedIn can make or break your professional career.

With an ever-evolving digital landscape, it’s crucial to stay savvy. But, even seasoned marketers slip up on LinkedIn, resulting in wasted time, missed opportunities, and money left on the table.

Let's uncover (..and then cover-up) your LinkedIn slip-ups with free tools.

Mistake 1: Neglecting Your LinkedIn Profile Picture

Your profile picture if your digital handshake. - But a lackluster image can leave a sour taste, driving away potential connections and leads.

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Mistake 2: Writing an Embarrassing LinkedIn Headline

A profile headline that merely states your job title is a blown opportunity. It does little to capture attention or convey the unique value you bring to your industry.

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Mistake 3: Overlooking Your LinkedIn Summary

You overlooked your summary, and it shows. The 'About' section is often underutilized, leaving a blank space where there should be a compelling narrative. A generic or missing summary fails to engage potential connections or employers.

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Mistake 4: Connecting Carelessly on LinkedIn

Still sending random invites? - A massive network is great, but these connections are merely a number on your profile without a strategy.

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Mistake 5: Forgettable LinkedIn Content

Consistent LinkedIn posting unlocks previously hidden opportunities for growth and monetization. But quality matters, and let's face it - not everyone is cut out for content creation.

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Mistake 6: Not Engaging on LinkedIn (The 'Silent Treatment')

Giving your network the 'silent treatment' isn't wise (LinkedIn is a social network). But manual engagement is resource intensive and growth is far from a guarantee.

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Mistake 7: Working Harder, Not Smarter

Stop spinning your wheels.

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