7 Factors that successful User Experience have in common

User experience means everything when running a business or anything involving public interaction. You want to provide the best and smoothest experience to your clients. However, it might sound simple and easy; it is not. You need to consider many tricky things if you want to provide the ultimate user experience to your customers.

This article will go over 7 major factors that are common in every successful user experience.

What is a successful user experience?

User experience is the overall experience of a person using a product such as a website or a computer application, especially how easy or pleasing it is to use.

Successful user experience is achieved if the customer is satisfied with the product or service's provided user experience. We all know about and look for some common features when buying anything. For instance, simplicity, usability, and visual aesthetics.

Importance

Successful user experience is extremely important. It would help if you never cut corners in terms of UX. A good UX guarantees you loyal customers and better sales. On the contrary, bad user experience leads to unhappy customers and a decline in sales.

User experience matters in every business. However, it matters most in sales and technology products, such as mobile phones/computers, softwares, websites, e.t.c.

7 essential factors which account for better user experience

Let's explain those 7 crucial factors which every successful user experience has in common.

1. Useful

Your product should do what it is supposed to do. What good is it if it doesn't get the job done? To provide a seamless user experience, the product should not have any hiccups at doing its job.

Example; If you own a camera company, everything other than the camera's working is secondary. Sure, it is important to provide your customers with all the essentials. However, the primary focus is the usability of the product.

Computer games, softwares, e.t.c. Should provide the fun or aesthetic appeal that they are supposed to provide. Usability is not what the general population considers meaningful, but it is the supposed functioning of the product which made the customer purchase it.

2. Usable

Making a useful product is not enough. It should be useable as well. Are you confused by these terms? Let us explain. Usefulness is the supposed working of a product, whereas usability is the effective and efficient working of the product to achieve usefulness.

Example; Take a simple example; a camera can take great pictures. That is the usefulness of the product. Usability is the ease or efficiency it provides to the user. For instance, how effectively a customer can take pictures with that product.

Moreover, a very useful website would be bad in terms of usability if it has pop-ups all over it, again making it less useable. Phew, this passage was a mouthful. We'll try to keep the next points simple.

3. Findable

A good product should be easy to find for customers. If a product or service is hard to find for its customers, it deducts points from the user experience regardless of its functionality.

Example; Several online stores make it severely hard for the user to find a product and buy it. However, good companies keep their websites clean, and the products are super easy to find. Apple's website is also a good example.

4. Credible

Credibility means how trustworthy your product or service is. If a user can't blindly trust your products, you are not providing a good user experience. It takes time for a brand to establish itself as credible in the eyes of its customers.

Example; the Associated Press is a credible source of information, especially in elections. People trust their information, and they don't have to double-check it.

The credibility of the service reflects in its reviews. We find many fake apps on the market which are not credible. Hence, the bad user experience leads to bad reviews and poor sales.

5. Desirable

Making a useful, useable, findable, and credible important is necessary. However, it doesn't guarantee sales. If you want to attract users, you have to make your products desirable.

Example; mobile phone companies market their products so that they look super attractive. OnePlus was an emerging brand a couple of years ago. It has established itself completely in the flagship market by making desirable products. The desirability not only comes from marketing and branding. The user experience itself can be desirable to the customer, which results in brand loyalty.

Desirability depends on a few things such as;

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Combined, all these parameters result in a desirable product.

6. Accessibility

Good user experience means that the content or services should be accessible to everyone. This includes people with disabilities as well. If your disabled audience can access your content, it leads to a successful user experience.

Example; Several news websites have made their websites accessible for disabled people. Blind people can use the built-in screen readers for a better experience. Similarly, adding subtitles/hearing impaired captions can make the video watching experience of deaf people a lot better.

Some trending accessibility features include;

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·?????????Colour Filters

·?????????High Contrast Text

·?????????Captions

·?????????Speech Recognition

7. Value

The most important thing that makes a customer come back is the value in your services. Valuable products are the ones that solve the problem of the customers at a reasonable price. Hence, this factor of user experience is the result of all other factors that calculate the value of the product.

Example; A 1300 USD iPhone doesn't provide the same value to the customer as an 800 USD budget phones such as a OnePlus 9 or Samsung Galaxy S21 FE. Mobile phone marketers target the value aspect of value when promoting their products. Similarly, we can find other products such as expensive wine to target this point. A higher price product or service has to justify its value.

Conclusion

User experience is very important for the success of a brand. If you want to sell your products and services and earn a loyal customer base, then user experience should be your primary focus. There are more aspects than commonly considered "simplicity" discussed in length in our article. hope I have helped you provide a better experience to your customers.